Descripción del proyecto
Estrategias innovadoras para el turismo cultural
El turismo cultural (TC) constituye un elemento importante del sector turístico. Se basa en el alto potencial cultural, social y ambiental de determinadas regiones y lugares. Sin embargo, también depende de otros factores, como los conocimientos técnicos y las tecnologías de la información y de las comunicaciones (TIC). En el proyecto TExTOUR, financiado con fondos europeos, se trabajará con ocho pilotos de regiones menos conocidas para inventar y diseñar métodos de trabajo colaborativos para la formulación de políticas y estrategias en materia de TC. El equipo del proyecto aplicará las TIC y los instrumentos innovadores centrándose en el efecto positivo de dichas estrategias y políticas en el desarrollo territorial socioeconómico. TExTOUR creará una plataforma tecnológica para evaluar las políticas en materia de TC, mientras que cada piloto establecerá comunidades de laboratorios para la aplicación de dichas políticas.
Objetivo
Cultural Tourism (CT) plays a crucial role in today’s economies, representing about 37% of the total tourism sector, with an annual growth of around 15%. This role and impact on the economy can be capitalized by certain regions and sites of EU and beyond having a high cultural, social and environmental potential. This impact does not only depend exclusively on the existence of historical-picturesque heritage, but is also related to other synergistic factors such as know-how, ICTs, gastronomy, identity, local culture, values, intangible heritage or other singularities.
TExTOUR mobilizes 18 partners, represented in the quintuple social innovation helix (knowledge, business, society, government and entrepreneurs) to co-design, validate and upscale to various levels, policies and strategies with positive impact on the socio-economic territorial development based on cultural tourism.
TExTOUR uses ICTs and social innovation tools to work with 8 Cultural Tourism Pilots in less known areas to conceive and design collaborative work methodologies for the development of CT strategies for their sites. Each pilot sets up Labs Communities, composed of a wide range of stakeholders with a relevant role in the development of CT sector. The stakeholders are guided through the Cultural Tourism-Labs for the implementation, monitoring and validation of the CT ad hoc strategies. The project develops procedures services and tools and carries out activities, proposed in the methodology. Their results are used to prepare a modular and scalable EU Action Plan for Cultural Tourism Development. In parallel, a technological platform is designed and tested to assess CT policies and strategies envisaged by public and private stakeholders. It provides data analytics as a service, together with a catalogue of relevant services representing the assessed CT strategies, and proper content curation and validation processes, apart from assessing the implemented practices and its related impacts.
Palabras clave
Programa(s)
- H2020-EU.3.6. - SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies Main Programme
- H2020-EU.3.6.2.2. - Explore new forms of innovation, with special emphasis on social innovation and creativity and understanding how all forms of innovation are developed, succeed or fail
- H2020-EU.3.6.1.1. - The mechanisms to promote smart, sustainable and inclusive growth
- H2020-EU.3.6.3.1. - Study European heritage, memory, identity, integration and cultural interaction and translation, including its representations in cultural and scientific collections, archives and museums, to better inform and understand the present by richer interpretations of the past
- H2020-EU.3.6.3.2. - Research into European countries' and regions' history, literature, art, philosophy and religions and how these have informed contemporary European diversity
Convocatoria de propuestas
H2020-SC6-TRANSFORMATIONS-2018-2019-2020
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-SC6-TRANSFORMATIONS-2020
Régimen de financiación
IA - Innovation actionCoordinador
34800 Aguilar De Campoo
España
Organización definida por ella misma como pequeña y mediana empresa (pyme) en el momento de la firma del acuerdo de subvención.