Description du projet
Stratégies innovantes en matière de tourisme culturel
Le tourisme culturel (TC) constitue un pan important du secteur du tourisme. Il repose sur le grand potentiel culturel, social et environnemental de certaines régions et sites. Le TC dépend également d’autres facteurs, notamment le savoir-faire et les TIC. Le projet TExTOUR, financé par l’UE, mettra en œuvre huit initiatives pilotes de TC dans des régions moins connues afin d’inventer et de concevoir des méthodes de travail collaboratives pour l’élaboration de politiques et de stratégies en matière de TC. Le projet appliquera les TIC et des instruments innovants en mettant l’accent sur les retombées positives de ces stratégies et politiques sur le développement socio-économique territorial. TExTOUR concevra une plateforme technologique visant à évaluer les politiques en matière de TC, alors que chaque initiative pilote établira des communautés de laboratoires pour la mise en œuvre de ces politiques.
Objectif
Cultural Tourism (CT) plays a crucial role in today’s economies, representing about 37% of the total tourism sector, with an annual growth of around 15%. This role and impact on the economy can be capitalized by certain regions and sites of EU and beyond having a high cultural, social and environmental potential. This impact does not only depend exclusively on the existence of historical-picturesque heritage, but is also related to other synergistic factors such as know-how, ICTs, gastronomy, identity, local culture, values, intangible heritage or other singularities.
TExTOUR mobilizes 18 partners, represented in the quintuple social innovation helix (knowledge, business, society, government and entrepreneurs) to co-design, validate and upscale to various levels, policies and strategies with positive impact on the socio-economic territorial development based on cultural tourism.
TExTOUR uses ICTs and social innovation tools to work with 8 Cultural Tourism Pilots in less known areas to conceive and design collaborative work methodologies for the development of CT strategies for their sites. Each pilot sets up Labs Communities, composed of a wide range of stakeholders with a relevant role in the development of CT sector. The stakeholders are guided through the Cultural Tourism-Labs for the implementation, monitoring and validation of the CT ad hoc strategies. The project develops procedures services and tools and carries out activities, proposed in the methodology. Their results are used to prepare a modular and scalable EU Action Plan for Cultural Tourism Development. In parallel, a technological platform is designed and tested to assess CT policies and strategies envisaged by public and private stakeholders. It provides data analytics as a service, together with a catalogue of relevant services representing the assessed CT strategies, and proper content curation and validation processes, apart from assessing the implemented practices and its related impacts.
Champ scientifique
Mots‑clés
Programme(s)
- H2020-EU.3.6. - SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies Main Programme
- H2020-EU.3.6.2.2. - Explore new forms of innovation, with special emphasis on social innovation and creativity and understanding how all forms of innovation are developed, succeed or fail
- H2020-EU.3.6.1.1. - The mechanisms to promote smart, sustainable and inclusive growth
- H2020-EU.3.6.3.1. - Study European heritage, memory, identity, integration and cultural interaction and translation, including its representations in cultural and scientific collections, archives and museums, to better inform and understand the present by richer interpretations of the past
- H2020-EU.3.6.3.2. - Research into European countries' and regions' history, literature, art, philosophy and religions and how these have informed contemporary European diversity
Appel à propositions
H2020-SC6-TRANSFORMATIONS-2018-2019-2020
Voir d’autres projets de cet appelSous appel
H2020-SC6-TRANSFORMATIONS-2020
Régime de financement
IA - Innovation actionCoordinateur
34800 Aguilar De Campoo
Espagne
L’entreprise s’est définie comme une PME (petite et moyenne entreprise) au moment de la signature de la convention de subvention.