Project description
Innovative strategies for cultural tourism
Cultural tourism (CT) represents a considerable factor in the tourism sector. It relies on the high cultural, social and environmental potential of certain regions and sites. However, CT also depends on other factors such as know-how and ICT. The EU-funded TExTOUR project will work with eight CT pilots in less-known regions to invent and design collaborative work methods for the development of CT policies and strategies. The project will apply ICT and innovative instruments focusing on the positive impact of such strategies and policies on socioeconomic territorial development. TExTOUR will design a technological platform to assess CT policies, while each pilot will establish Labs Communities for the implementation of these policies.
Objective
Cultural Tourism (CT) plays a crucial role in today’s economies, representing about 37% of the total tourism sector, with an annual growth of around 15%. This role and impact on the economy can be capitalized by certain regions and sites of EU and beyond having a high cultural, social and environmental potential. This impact does not only depend exclusively on the existence of historical-picturesque heritage, but is also related to other synergistic factors such as know-how, ICTs, gastronomy, identity, local culture, values, intangible heritage or other singularities.
TExTOUR mobilizes 18 partners, represented in the quintuple social innovation helix (knowledge, business, society, government and entrepreneurs) to co-design, validate and upscale to various levels, policies and strategies with positive impact on the socio-economic territorial development based on cultural tourism.
TExTOUR uses ICTs and social innovation tools to work with 8 Cultural Tourism Pilots in less known areas to conceive and design collaborative work methodologies for the development of CT strategies for their sites. Each pilot sets up Labs Communities, composed of a wide range of stakeholders with a relevant role in the development of CT sector. The stakeholders are guided through the Cultural Tourism-Labs for the implementation, monitoring and validation of the CT ad hoc strategies. The project develops procedures services and tools and carries out activities, proposed in the methodology. Their results are used to prepare a modular and scalable EU Action Plan for Cultural Tourism Development. In parallel, a technological platform is designed and tested to assess CT policies and strategies envisaged by public and private stakeholders. It provides data analytics as a service, together with a catalogue of relevant services representing the assessed CT strategies, and proper content curation and validation processes, apart from assessing the implemented practices and its related impacts.
Keywords
Programme(s)
- H2020-EU.3.6. - SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies Main Programme
- H2020-EU.3.6.2.2. - Explore new forms of innovation, with special emphasis on social innovation and creativity and understanding how all forms of innovation are developed, succeed or fail
- H2020-EU.3.6.1.1. - The mechanisms to promote smart, sustainable and inclusive growth
- H2020-EU.3.6.3.1. - Study European heritage, memory, identity, integration and cultural interaction and translation, including its representations in cultural and scientific collections, archives and museums, to better inform and understand the present by richer interpretations of the past
- H2020-EU.3.6.3.2. - Research into European countries' and regions' history, literature, art, philosophy and religions and how these have informed contemporary European diversity
Call for proposal
H2020-SC6-TRANSFORMATIONS-2018-2019-2020
See other projects for this callSub call
H2020-SC6-TRANSFORMATIONS-2020
Funding Scheme
IA - Innovation actionCoordinator
34800 Aguilar De Campoo
Spain
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.