Descripción del proyecto
Un nuevo helado
Los helados son cosa del pasado. El futuro son los helados Mashcream. Esta delicia italiana se elabora sobre una placa refrigerada que permite preparar y congelar rápidamente la base del helado. Además, es sana y ecológica, sin gluten y solo contiene un 3 % de grasa. El proyecto Mashcream, financiado con fondos europeos, está trabajando para llevar este nuevo dulce congelado a los hogares de toda Europa. Está desarrollando una heladera especial a fin de acceder a un mercado en auge que se espera que supere los 30 millones de euros en 2024. Según el proyecto, también ayudará a reducir el desperdicio de alimentos. Si se tiene en cuenta que la fabricación de helado puede dejar una gran huella de carbono, desde su transporte y almacenamiento hasta las emisiones nocivas de metano de las vacas lecheras, Mashcream puede ayudar a la Unión Europea a alcanzar sus objetivos medioambientales.
Objetivo
The consumption of ice cream has increased by 21% and is expected to grow to €30 billion by 2024 . At the same time, millennials tend towards cooking at home and making home-made ice cream . However, our society is overweight, which affects between 30-70% and more than 60% of children, and obese, which affects 10-30% of all adults . Plus, we are wasting a lot of food - €1 trillion are wasted or thrown away each year. Furthermore, the energy consumption for producing ice cream is very high.
Mashcream is an innovative ice cream production concept based on an on-demand cold plate. We are working on bringing this innovation into every home to become the “Nespresso of ice cream”. Consumers will purchase a Mashream ice cream maker that comes with a scoop and measuring cup and then order the Mashcream ice cream base. We have opened 13 shop in shop workstations in 2018 and have participated in over 10 seasonal events with our street food formula. Mashcream is a quality ice-cream: natural, healthy, gluten-free, organic and 100% Italian that consumers will be able to make themselves.
Mashcream is the ideal platform for social cooking. The European ice cream market is expected to grow to over €30 million by 2024 . Assuming that every tenth household has an ice cream maker and that it needs to be exchanged every 5 years, our SOM in Europe would be €442.6 million.
The in-home solution (35x35cm) will be presented as a household appliance to be placed on the consumer market and purchased with a kit of balanced products at room temperature, thus eliminating the cold chain. We aim at a retail price for €100. We have three business models: Shop in shop, street food and store.
Mashcream can help the EU achieve reduce food waste and the carbon footprint from food. In the EU alone, around 88 million tons of food waste is generated each year and the costs €143 billion. Mashcream can support the fight against climate change by decreasing food waste, which accounts for 8%.
Ámbito científico
Programa(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-SMEInst-2018-2020-1
Régimen de financiación
SME-1 - SME instrument phase 1Coordinador
60131 ANCONA
Italia
Organización definida por ella misma como pequeña y mediana empresa (pyme) en el momento de la firma del acuerdo de subvención.