Description du projet
Un nouveau concept de crème glacée
Adieu crème glacée, bonjour maschcream! La mashcream, cette nouvelle gourmandise italienne, est fabriquée sur une plaque réfrigérée qui permet de préparer et de congeler rapidement la base de la glace. Elle est également saine, sans gluten, biologique et ne contient que 3 % de matières grasses. Le projet Mashcream, financé par l’UE, entend introduire cette nouvelle friandise glacée dans les foyers européens. Il met actuellement au point une machine à crème glacée spéciale, destinée à conquérir un marché en plein essor qui devrait atteindre plus de 30 millions d’euros d’ici 2024. Selon le projet, ce concept contribuera également à réduire le gaspillage de nourriture. Entre le transport et le stockage des crèmes glacées et les émissions nocives de méthane des vaches laitières, l’empreinte carbone de cette industrie n’est pas négligeable. Mashcream apportera donc sa pierre à l’édifice européen en contribuant à l’atteinte des objectifs environnementaux fixés par l’UE.
Objectif
The consumption of ice cream has increased by 21% and is expected to grow to €30 billion by 2024 . At the same time, millennials tend towards cooking at home and making home-made ice cream . However, our society is overweight, which affects between 30-70% and more than 60% of children, and obese, which affects 10-30% of all adults . Plus, we are wasting a lot of food - €1 trillion are wasted or thrown away each year. Furthermore, the energy consumption for producing ice cream is very high.
Mashcream is an innovative ice cream production concept based on an on-demand cold plate. We are working on bringing this innovation into every home to become the “Nespresso of ice cream”. Consumers will purchase a Mashream ice cream maker that comes with a scoop and measuring cup and then order the Mashcream ice cream base. We have opened 13 shop in shop workstations in 2018 and have participated in over 10 seasonal events with our street food formula. Mashcream is a quality ice-cream: natural, healthy, gluten-free, organic and 100% Italian that consumers will be able to make themselves.
Mashcream is the ideal platform for social cooking. The European ice cream market is expected to grow to over €30 million by 2024 . Assuming that every tenth household has an ice cream maker and that it needs to be exchanged every 5 years, our SOM in Europe would be €442.6 million.
The in-home solution (35x35cm) will be presented as a household appliance to be placed on the consumer market and purchased with a kit of balanced products at room temperature, thus eliminating the cold chain. We aim at a retail price for €100. We have three business models: Shop in shop, street food and store.
Mashcream can help the EU achieve reduce food waste and the carbon footprint from food. In the EU alone, around 88 million tons of food waste is generated each year and the costs €143 billion. Mashcream can support the fight against climate change by decreasing food waste, which accounts for 8%.
Champ scientifique
Programme(s)
Régime de financement
SME-1 - SME instrument phase 1Coordinateur
60131 ANCONA
Italie
L’entreprise s’est définie comme une PME (petite et moyenne entreprise) au moment de la signature de la convention de subvention.