Descripción del proyecto
Desvelar y comprender el potencial de las nuevas tecnologías de realidad virtual
Los testimonios en realidad virtual (RV, o VR por sus siglas en inglés) y en vídeo de 360° tienen una gran capacidad para concienciar sobre problemas generalmente insondables y ayudar a comprenderlos. Con todo, se carecen de pruebas empíricas sobre sus posibles efectos persuasivos y de un marco teórico sobre cómo estos podrían afectar a las personas. En el proyecto PersVR, financiado con fondos europeos, se investigará si el periodismo inmersivo y los documentales basados en RV en vídeo de 360° pueden afectar a las creencias, las actitudes y el comportamiento de las personas, y de qué manera. El equipo de PersVR empleará un planteamiento multidisciplinar que combina sobre todo psicología social, ciencias de la comunicación y psicofisiología para probar un modelo teórico sobre cómo los atributos narrativos e inmersivos de la RV en vídeo de 360° conllevan a resultados persuasivos. Además, el proyecto pretende desarrollar un conjunto de herramientas metodológicas innovadoras para comprender la repercusión social de las nuevas tecnologías de RV.
Objetivo
Raising awareness and comprehension of global problems such as climate change or refugee movements provides a communicational challenge, as these problems often stay abstract and distant to people. With the advent of virtual reality (VR), academics and journalists alike put their hope in 360º-video VR stories as a potentially revolutionary tool to create scenarios that make these problems more graspable, thus raising concern and instigating attitude-change. However, to date, empirical insight into potential persuasive effects of 360º-video VR stories is almost absent, and theoretical conceptualizations of how they might impact people are lacking. PersVR is going to change this. The aim of PersVR is to overcome these shortcomings, and to demonstrate if and how immersive journalism and documentary focusing on 360º-video VR might affect people’s beliefs, attitudes, and behavior.
The project adopts a multidisciplinary perspective that integrates knowledge from different fields (including social psychology, communication sciences, and psychophysiology) into a theoretical model that describes how narrative and immersive attributes of 360º-video VR lead to persuasive outcomes. The empirical testing of the model will utilize an innovative combination of self-report, psychophysiological, and behavioral methods to comprehensively illuminate the psychological mechanisms involved. The complex set of methods deployed will permit to determine optimal methodological standards that promise to guide future related studies. The current rise of “immersive journalism” and VR storytelling accentuate the high relevance, timeliness, and expected impact of the project. The innovative approach of the project and the envisioned collaboration with the host will provide the applicant with a unique research profile and significantly advance his striving for an independent career at world-leading research centers dedicated to illuminate the social impact of new VR technologies.
Ámbito científico
- social sciencesmedia and communicationsjournalism
- social sciencespsychologysocial psychology
- natural sciencescomputer and information sciencessoftwaresoftware applicationsvirtual reality
- natural sciencesearth and related environmental sciencesatmospheric sciencesclimatologyclimatic changes
- social sciencessociologydemographyhuman migrations
Programa(s)
Régimen de financiación
MSCA-IF-EF-ST - Standard EFCoordinador
1081 HV Amsterdam
Países Bajos