Project description
Making immersive content accessible to all
The media industry is on the cusp of a major disruption, with virtual reality (VR) and other immersive technologies promising more interactive and captivating user experiences. However, several challenges have hindered their widespread adoption. With this in mind, the EU-funded Immersify project aims to overcome these hurdles and propel immersive media into the mainstream. To address obstacles in delivering and displaying the massive files associated with high-resolution and high frame-rate VR videos, the project will develop advanced video compression technology tailored specifically to VR’s needs. It will also make immersive content widely accessible by supporting various devices and environments. Additionally, the project will seek to empower content creators with tools for seamless integration of high-quality video and interactive elements.
Objective
VR and other forms of immersive media have the potential of disrupting the entire media industry with new user experiences that are more immersive and interactive compared to current video, cinema and TV. In order to reach a mature state beyond the current niche markets the quality of experience of VR media has to be improved in several ways.
Immersify will develop key tools for allowing the next generation of immersive media applications. First, by developing advanced video compression technology tailored for the needs of the VR video it will be possible to deliver and display the huge files that will appear as a result of increased resolution, frame rate and better image formats. Second, it will allow the widespread of immersive content, and facilitate its distribution and exhibition by supporting multiple devices and environments such as PC- and mobile-based head mounted displays, multi-display systems, and dome, immersive cinemas and deep spaces. And third, it will allow content creators to produce highly personalized content with seamless interactivity by developing the required tools to combine high quality video, 2D/3D CGI, and interactive elements.
Immersify will perform demonstrations in the world’s more important art and film festivals (Ars Electronica and Cannes Film Festival), will produce showcase content to demonstrate the creative and technical possibilities of the new formats, and will introduce innovative products (transcoders, media players, SDKs) in the market.
Fields of science
Programme(s)
Funding Scheme
IA - Innovation actionCoordinator
61-704 POZNAN
Poland