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Beyond CULtural TOURism: human-centred innovations for sustainable and circular cultural tourism

Descripción del proyecto

Un marco para el turismo cultural sostenible de dimensión humana

El turismo cultural de «comida rápida» orientado al consumidor puede suponer un desafío en términos de impacto medioambiental negativo y efectos culturales y sociales sobre las comunidades y los ecosistemas locales. Lejos de este planteamiento, el proyecto financiado con fondos europeos Be.CULTOUR se centrará en el «lugar» como el «genius loci», el antiguo espíritu del lugar, y en las «personas» como cocreadores de su singularidad, cultura, arte, tradición, folclore, productividad y espiritualidad. El proyecto tiene por objeto desarrollar estrategias específicas para promover una comprensión del turismo cultural que sitúe a los humanos y los modelos de economía circular en el centro, fijándose en la naturaleza, las comunidades y la diversidad cultural.

Objetivo

Cultural tourism entails opportunities but also risks. If not managed properly, cultural tourism can easily turn into a “value extractive” industry, generating negative environmental, social and cultural impacts on local communities and ecosystems. This project will develop specific strategies to promote an understanding of cultural tourism, which moves away from a “stop-and-go” consumer-oriented approach towards one that puts humans and circular economy models at its centre, paying attention to nature, communities and cultural diversity. “Place”, intended as the genius loci, the ancient spirit of the site and “people” as co-creators of its uniqueness, culture, art, tradition, folklore, productivity, spirituality, are the focus of Be.CULTOUR.
Wide and diversified partnerships of stakeholders from 18 EU and non-EU regions of Northern-Central and Southern Europe, the Balkans, the Eastern neighbourhood and the Mediterranean, will be the driving force of the project. A community of 300 innovators (which includes regional authorities and municipalities, clusters and associations, museums and tourist boards, entrepreneurs, chambers of commerce, citizens, researchers, practitioners as well as project partners) in 6 pilot regions will co-create innovative place-based solutions for human-centred and circular cultural tourism.
Collaborative “Heritage innovation networks” will be established in 6 European deprived remote, peripheral and deindustrialised areas and cultural landscapes identified as “pilot heritage sites”: committed to the project’s objectives, they have defined clear cultural tourism related challenges requiring innovation, which will serve as the basis for the collaboration with 12 additional “mirror ecosystems”.

Convocatoria de propuestas

H2020-SC6-TRANSFORMATIONS-2018-2019-2020

Consulte otros proyectos de esta convocatoria

Convocatoria de subcontratación

H2020-SC6-TRANSFORMATIONS-2020

Régimen de financiación

IA - Innovation action

Coordinador

CONSIGLIO NAZIONALE DELLE RICERCHE
Aportación neta de la UEn
€ 405 000,00
Dirección
PIAZZALE ALDO MORO 7
00185 Roma
Italia

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Región
Centro (IT) Lazio Roma
Tipo de actividad
Research Organisations
Enlaces
Coste total
€ 467 500,00

Participantes (15)