Descripción del proyecto
Un marco para el turismo cultural sostenible de dimensión humana
El turismo cultural de «comida rápida» orientado al consumidor puede suponer un desafío en términos de impacto medioambiental negativo y efectos culturales y sociales sobre las comunidades y los ecosistemas locales. Lejos de este planteamiento, el proyecto financiado con fondos europeos Be.CULTOUR se centrará en el «lugar» como el «genius loci», el antiguo espíritu del lugar, y en las «personas» como cocreadores de su singularidad, cultura, arte, tradición, folclore, productividad y espiritualidad. El proyecto tiene por objeto desarrollar estrategias específicas para promover una comprensión del turismo cultural que sitúe a los humanos y los modelos de economía circular en el centro, fijándose en la naturaleza, las comunidades y la diversidad cultural.
Objetivo
Cultural tourism entails opportunities but also risks. If not managed properly, cultural tourism can easily turn into a “value extractive” industry, generating negative environmental, social and cultural impacts on local communities and ecosystems. This project will develop specific strategies to promote an understanding of cultural tourism, which moves away from a “stop-and-go” consumer-oriented approach towards one that puts humans and circular economy models at its centre, paying attention to nature, communities and cultural diversity. “Place”, intended as the genius loci, the ancient spirit of the site and “people” as co-creators of its uniqueness, culture, art, tradition, folklore, productivity, spirituality, are the focus of Be.CULTOUR.
Wide and diversified partnerships of stakeholders from 18 EU and non-EU regions of Northern-Central and Southern Europe, the Balkans, the Eastern neighbourhood and the Mediterranean, will be the driving force of the project. A community of 300 innovators (which includes regional authorities and municipalities, clusters and associations, museums and tourist boards, entrepreneurs, chambers of commerce, citizens, researchers, practitioners as well as project partners) in 6 pilot regions will co-create innovative place-based solutions for human-centred and circular cultural tourism.
Collaborative “Heritage innovation networks” will be established in 6 European deprived remote, peripheral and deindustrialised areas and cultural landscapes identified as “pilot heritage sites”: committed to the project’s objectives, they have defined clear cultural tourism related challenges requiring innovation, which will serve as the basis for the collaboration with 12 additional “mirror ecosystems”.
Ámbito científico
- social sciencessociologyanthropologycultural anthropologyfolklore
- social scienceseconomics and businessbusiness and managementinnovation management
- social scienceseconomics and businesseconomicsproduction economicsproductivity
- social scienceseconomics and businesseconomicssustainable economy
- social scienceseconomics and businessbusiness and managementcommerce
Palabras clave
Programa(s)
- H2020-EU.3.6. - SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies Main Programme
- H2020-EU.3.6.2.2. - Explore new forms of innovation, with special emphasis on social innovation and creativity and understanding how all forms of innovation are developed, succeed or fail
- H2020-EU.3.6.1.1. - The mechanisms to promote smart, sustainable and inclusive growth
- H2020-EU.3.6.3.1. - Study European heritage, memory, identity, integration and cultural interaction and translation, including its representations in cultural and scientific collections, archives and museums, to better inform and understand the present by richer interpretations of the past
- H2020-EU.3.6.3.2. - Research into European countries' and regions' history, literature, art, philosophy and religions and how these have informed contemporary European diversity
Convocatoria de propuestas
H2020-SC6-TRANSFORMATIONS-2018-2019-2020
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-SC6-TRANSFORMATIONS-2020
Régimen de financiación
IA - Innovation actionCoordinador
00185 Roma
Italia