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Beyond CULtural TOURism: human-centred innovations for sustainable and circular cultural tourism

Description du projet

Un cadre pour un tourisme culturel durable à échelle humaine

Le tourisme culturel «fast-food», orienté vers le consommateur, peut s’avérer problématique en termes d’incidences environnementales négatives et d’impacts sociaux et culturels sur les communautés et les écosystèmes locaux. Loin de cette approche, le projet Be.CULTOUR financé par l’UE, se concentrera sur le «lieu» en tant que genius loci, l’esprit ancien du site, et sur les «personnes» en tant que co-créateurs de son caractère unique, de sa culture, de son art, de sa tradition, de son folklore, de sa productivité et de sa spiritualité. Le projet vise à développer des stratégies spécifiques pour promouvoir une compréhension du tourisme culturel qui place l’humain et les modèles d’économie circulaire en son centre, en prêtant attention à la nature, aux communautés et à la diversité culturelle.

Objectif

Cultural tourism entails opportunities but also risks. If not managed properly, cultural tourism can easily turn into a “value extractive” industry, generating negative environmental, social and cultural impacts on local communities and ecosystems. This project will develop specific strategies to promote an understanding of cultural tourism, which moves away from a “stop-and-go” consumer-oriented approach towards one that puts humans and circular economy models at its centre, paying attention to nature, communities and cultural diversity. “Place”, intended as the genius loci, the ancient spirit of the site and “people” as co-creators of its uniqueness, culture, art, tradition, folklore, productivity, spirituality, are the focus of Be.CULTOUR.
Wide and diversified partnerships of stakeholders from 18 EU and non-EU regions of Northern-Central and Southern Europe, the Balkans, the Eastern neighbourhood and the Mediterranean, will be the driving force of the project. A community of 300 innovators (which includes regional authorities and municipalities, clusters and associations, museums and tourist boards, entrepreneurs, chambers of commerce, citizens, researchers, practitioners as well as project partners) in 6 pilot regions will co-create innovative place-based solutions for human-centred and circular cultural tourism.
Collaborative “Heritage innovation networks” will be established in 6 European deprived remote, peripheral and deindustrialised areas and cultural landscapes identified as “pilot heritage sites”: committed to the project’s objectives, they have defined clear cultural tourism related challenges requiring innovation, which will serve as the basis for the collaboration with 12 additional “mirror ecosystems”.

Appel à propositions

H2020-SC6-TRANSFORMATIONS-2018-2019-2020

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Sous appel

H2020-SC6-TRANSFORMATIONS-2020

Régime de financement

IA - Innovation action

Coordinateur

CONSIGLIO NAZIONALE DELLE RICERCHE
Contribution nette de l'UE
€ 405 000,00
Adresse
PIAZZALE ALDO MORO 7
00185 Roma
Italie

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Région
Centro (IT) Lazio Roma
Type d’activité
Research Organisations
Liens
Coût total
€ 467 500,00

Participants (15)