Descrizione del progetto
Strumenti per avere il controllo dei nostri dati
Quando navighiamo su internet o facciamo shopping online, lasciamo dietro di noi tracce digitali, informazioni che sono rivelate ai siti che visitiamo. Questo è utile per i siti internet, che desiderano conoscere quanto più possibile sui loro visitatori per poter mostrare loro pubblicità mirate o per migliorare la loro esperienza utente. Il progetto PIMCITY, finanziato dall’UE, mira a incoraggiare la trasparenza e offre agli utenti il controllo sui propri dati. Il progetto sta creando gli strumenti: un kit di sviluppo PIMS (PDK) per commercializzare la complessità di creare un sistema di gestione delle informazioni personali (PIMS). Svilupperà inoltre dei tag di trasparenza (TT) per mostrare agli utenti informazioni sui servizi elettronici a cui accedono, e un avatar di dati personali (personal data avatar, PDA) per aiutare gli utenti a controllare le informazioni condivise a terzi.
Obiettivo
The Web economy has been revolutionized by unprecedented possibility of collecting massive amounts of user personal data, which lead the web to become the largest data market and created the biggest companies in our history. Unfortunately, this change has deep consequences for users, who, deprived of any negotiation power, are compelled to blindly provide their data for free access to services. Data collection is opaque, fragmented and disharmonic, so that users have no control over their personal data, and, thus, on their privacy. Personal Information Management Systems (PIMS) aim to give users back control over their data, while creating transparency in the market. However, so far, they have failed to reach business maturity and sizeable user bases.
PIMCity offers tools to change this scenario. First, we implement a PIMS development kit (PDK) to commoditize the complexity of creating PIMS. This lowers the barriers for companies and SME to enter the web data market. Second, we design and deploy novel mechanisms to increase users' awareness: (i) the Transparency Tags (TT) show users essential information about the services they access, in a simple and easy to understand manner; (ii) the Personal Data Avatar (PDA) is an intuitive means for users to control the information shared to third parties. Third, we demonstrate the effectiveness of the above tools by engineering EasyPIMS, our fully-fledged PIMS. We commit to build the largest-ever transparent data marketplace implementing and demonstrating EasyPIMS with hundreds of thousands of end-users, collaborating with advertisers and operators in the web market.
We strongly believe that an open market for data will only flourish if we stop the arms race between users and services. For this, we involve advertisers and end-users in the whole process. PIMCity has all these players in our consortium, along with leading IT companies and data providers, renowned research centres and universities, and SMEs already in the market of PIMS.
Campo scientifico
Parole chiave
Programma(i)
Meccanismo di finanziamento
IA - Innovation actionCoordinatore
10129 Torino
Italia