Descripción del proyecto
Herramientas para obtener el control de nuestros datos
Al navegar o comprar por internet, los usuarios dejan rastros digitales, información que se revela a los sitios visitados. Esto es bueno para los sitios web, que quieren saber lo más posible sobre sus visitantes para mostrarles anuncios personalizados o para mejorar la experiencia del usuario. El objetivo del proyecto PIMCITY, financiado con fondos europeos, es mejorar la transparencia y proporcionar a los usuarios el control de sus datos. Para ello, el proyecto está creando las herramientas necesarias: un kit de desarrollo de PIMS (PDK) para comercializar la complejidad de la creación de un sistema de gestión de información personal (PIMS). También desarrollará etiquetas de transparencia (TT) para mostrar a los usuarios información sobre los servicios electrónicos a los que acceden, y un avatar de datos personales (PDA) para ayudar a los usuarios a controlar la información compartida con terceros.
Objetivo
The Web economy has been revolutionized by unprecedented possibility of collecting massive amounts of user personal data, which lead the web to become the largest data market and created the biggest companies in our history. Unfortunately, this change has deep consequences for users, who, deprived of any negotiation power, are compelled to blindly provide their data for free access to services. Data collection is opaque, fragmented and disharmonic, so that users have no control over their personal data, and, thus, on their privacy. Personal Information Management Systems (PIMS) aim to give users back control over their data, while creating transparency in the market. However, so far, they have failed to reach business maturity and sizeable user bases.
PIMCity offers tools to change this scenario. First, we implement a PIMS development kit (PDK) to commoditize the complexity of creating PIMS. This lowers the barriers for companies and SME to enter the web data market. Second, we design and deploy novel mechanisms to increase users' awareness: (i) the Transparency Tags (TT) show users essential information about the services they access, in a simple and easy to understand manner; (ii) the Personal Data Avatar (PDA) is an intuitive means for users to control the information shared to third parties. Third, we demonstrate the effectiveness of the above tools by engineering EasyPIMS, our fully-fledged PIMS. We commit to build the largest-ever transparent data marketplace implementing and demonstrating EasyPIMS with hundreds of thousands of end-users, collaborating with advertisers and operators in the web market.
We strongly believe that an open market for data will only flourish if we stop the arms race between users and services. For this, we involve advertisers and end-users in the whole process. PIMCity has all these players in our consortium, along with leading IT companies and data providers, renowned research centres and universities, and SMEs already in the market of PIMS.
Ámbito científico
Palabras clave
Programa(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-ICT-2019-2
Régimen de financiación
IA - Innovation actionCoordinador
10129 Torino
Italia