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Social and innovative Platform On cultural Tourism and its potential towards deepening Europeanisation

Descripción del proyecto

Una nueva perspectiva del turismo cultural

Europa constituye un destino clave de turismo cultural gracias a su destacado patrimonio cultural, que incluye museos, teatros, yacimientos arqueológicos, ciudades históricas y zonas industriales, además de su música y gastronomía. El proyecto financiado con fondos europeos SPOT busca desarrollar un nuevo enfoque para comprender y abordar el turismo cultural, así como para promover el desarrollo de zonas desfavorecidas. Específicamente, identificará capas de datos y aprovechará las prácticas existentes. Explorará formas emergentes de turismo cultural, identificando oportunidades y desarrollando estrategias que permitan a los lugareños beneficiarse de sus valiosos activos culturales. SPOT implicará a académicos y otras partes interesadas para el desarrollo de propuestas políticas y pondrá en común las lecciones aprendidas a través de una herramienta de innovación diseñada para ayudar a los responsables de la formulación y la aplicación de las políticas.

Objetivo

Cultural tourism is changing. The traditional forms still exist – museums, art galleries, landscapes, historical sites, festivals – but both cultural destinations and the tourists are under transformation. Many ‘cultural tourists’ see themselves neither as seeking culture nor as tourists; there is increasing evidence of people seeking to experience culture rather than merely observing it. That is: agri-tourism where visitors want to experience rural life; people wanting to visit the actual venues of TV crime thrillers; culture being explored by those using themed routes in winery regions or via pilgrimage. These trends provide opportunities to both revitalise poorer and rural areas through economic and social development while protecting local cultures and landscapes. The project brings an extension of existing policies and the promotion of new approaches. The project’s aim is to develop a new approach to understanding and addressing cultural tourism and to promote development of disadvantaged areas. Based on an Innovation Tool and digital technology the project identifies layers of data and capitalise on existing practice, explores emerging forms of cultural tourism, identifies opportunities and develop strategies allowing local people to gain local benefit from their precious cultural assets. The project uses case studies across 15 European regions, consolidates definitions of ‘cultural tourism’, engages academics and stakeholders in developing policy proposals in practice and posits means of generalising the lessons via an Innovation Tool to assist policy-makers at all levels as well as practitioners. Positive and negative aspects of cultural tourism exist; a balanced development path needs to be sought. The project will help to identify themes and areas where intervention at local, regional, national and European levels may assist in achieving successful developments, it will help in managing that balance and offering solutions.

Convocatoria de propuestas

H2020-SC6-TRANSFORMATIONS-2018-2019-2020

Consulte otros proyectos de esta convocatoria

Convocatoria de subcontratación

H2020-SC6-TRANSFORMATIONS-2019

Régimen de financiación

RIA - Research and Innovation action

Coordinador

MENDELOVA UNIVERZITA V BRNE
Aportación neta de la UEn
€ 399 564,03
Dirección
ZEMEDELSKA 1/1665
613 00 Brno Sever
Chequia

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Región
Česko Jihovýchod Jihomoravský kraj
Tipo de actividad
Higher or Secondary Education Establishments
Enlaces
Coste total
€ 399 564,03

Participantes (14)