Descrizione del progetto
Infrangere le barriere dei media immersivi
In un panorama digitale in rapida evoluzione, i media immersivi stanno conquistando il mondo. Con le telecamere e gli schermi montati sulla testa, dispositivi tecnologici di recente introduzione, le emittenti si stanno avventurando in una narrazione di storie che è sia immersiva che accattivante. Tuttavia, lo sfruttamento di queste tecnologie è ancora agli inizi e trascura l’aspetto fondamentale dell’inclusività. In questo contesto, il progetto ImAc, finanziato dall’UE, intende integrare perfettamente i servizi di accessibilità nei media immersivi. Dando priorità all’accessibilità in tutto il processo di progettazione, produzione e consegna, si libererà dai vincoli della tecnologia attuale. Grazie a metodi innovativi di implementazione di servizi come l’audiodescrizione, la sottotitolazione e il linguaggio dei segni, il progetto aprirà la strada a un futuro immersivo che abbraccerà individui di tutte le lingue, età e abilità.
Obiettivo
Advances in technology have led to the availability of consumer Head Mounted Displays and the availability of 360° cameras for capturing immersive content. This has enabled broadcasters to explore new experiences, where narrative and content can be delivered with a heightened sense of presence and engagement, regardless of whether the user is fully immersed, using multiple screens, or via traditional television. Exploitation of these technologies is still in its infancy and innovators are producing ground-breaking content for early adopters. With any new technology it is essential to consider accessibility especially in Europe, where e-inclusion is a priority of the EC and the Single Digital Market. Doing so ensures that the narrative is coherent across languages, ages and abilities, and ensures compliance with regulatory guidelines.
The goal of Immersive Accessibility (ImAc) is to explore how accessibility services can be integrated with immersive media. It is not acceptable that accessibility is regarded as an afterthought: rather it should be considered throughout the design, production and delivery process. ImAc will explore new deployment methods for these services (Subtitles, Audio Description, Audio Subtitling, Sign Language) in immersive environments. We will move away from the constraints of the current technology, into a Hyper-Personalized environment where the consumer can fully customize the experience to meet his personal needs. For example, it may be more appropriate for subtitles to be read out-loud or the Audio Description presented as text. The key action in ImAc will be to ensure immersive experiences are inclusive across different languages, addressing the needs of those with hearing and low vision problems, learning difficulties and the aged. We also foresee these services consumed by a wider audience, for personal convenience, learning language and language therapy - accessible content can add significant value to these related areas.
Campo scientifico
- humanitieslanguages and literaturelinguisticssign language
- engineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsensorsoptical sensors
- social scienceseconomics and businessbusiness and managementinnovation management
- natural sciencescomputer and information sciencessoftwaresoftware applicationsvirtual reality
- social scienceslawhuman rights
Programma(i)
Argomento(i)
Meccanismo di finanziamento
IA - Innovation actionCoordinatore
08034 Barcelona
Spagna