Descripción del proyecto
Romper barreras en los medios inmersivos
Dentro de un entorno digital que se encuentra sometido a una vertiginosa evolución, los medios inmersivos están poniendo todo patas arriba. A medida que la tecnología sigue introduciendo por doquier pantallas y cámaras montadas en la cabeza, las cadenas de televisión se aventuran a ofrecer narraciones cada vez más envolventes y cautivadoras. Sin embargo, la explotación de estas tecnologías está aún en pañales, pues descuida aspectos tan vitales como la inclusividad. En este contexto, el proyecto ImAc, financiado con fondos europeos, tiene como objetivo integrar sin fisuras los servicios de accesibilidad asociados a los medios inmersivos. Al dar prioridad a la accesibilidad en todo el proceso de diseño, producción y entrega, la iniciativa logrará dejar atrás las limitaciones de la tecnología actual. Con métodos innovadores de despliegue de servicios como la audiodescripción, el subtitulado y la lengua de signos, el proyecto allanará el camino hacia un futuro inmersivo que acoja a personas de todas las lenguas, edades y capacidades.
Objetivo
Advances in technology have led to the availability of consumer Head Mounted Displays and the availability of 360° cameras for capturing immersive content. This has enabled broadcasters to explore new experiences, where narrative and content can be delivered with a heightened sense of presence and engagement, regardless of whether the user is fully immersed, using multiple screens, or via traditional television. Exploitation of these technologies is still in its infancy and innovators are producing ground-breaking content for early adopters. With any new technology it is essential to consider accessibility especially in Europe, where e-inclusion is a priority of the EC and the Single Digital Market. Doing so ensures that the narrative is coherent across languages, ages and abilities, and ensures compliance with regulatory guidelines.
The goal of Immersive Accessibility (ImAc) is to explore how accessibility services can be integrated with immersive media. It is not acceptable that accessibility is regarded as an afterthought: rather it should be considered throughout the design, production and delivery process. ImAc will explore new deployment methods for these services (Subtitles, Audio Description, Audio Subtitling, Sign Language) in immersive environments. We will move away from the constraints of the current technology, into a Hyper-Personalized environment where the consumer can fully customize the experience to meet his personal needs. For example, it may be more appropriate for subtitles to be read out-loud or the Audio Description presented as text. The key action in ImAc will be to ensure immersive experiences are inclusive across different languages, addressing the needs of those with hearing and low vision problems, learning difficulties and the aged. We also foresee these services consumed by a wider audience, for personal convenience, learning language and language therapy - accessible content can add significant value to these related areas.
Ámbito científico
- humanitieslanguages and literaturelinguisticssign language
- engineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsensorsoptical sensors
- social scienceseconomics and businessbusiness and managementinnovation management
- natural sciencescomputer and information sciencessoftwaresoftware applicationsvirtual reality
- social scienceslawhuman rights
Programa(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-ICT-2016-2
Régimen de financiación
IA - Innovation actionCoordinador
08034 Barcelona
España