Project description
Community-financed energy efficiency renovations for football buildings
Sports buildings represent a massive untapped potential for energy efficiency and renewable energy projects. However, accelerating the rate of sports building renovations requires innovative financing methods. The EU-funded GREENFOOT project will support this process by showcasing how individual engagement can bridge the 'financing gap' for professional football buildings. The project will develop and perform a community-based financing concept for renovating stadiums, practice facilities and related buildings according to energy efficiency and renewable energy standards. The concept consists of crowdfunding methods comprising creative investment packages and associated financial contracts that attract fans and community members to invest in the energy transition. It will be demonstrated on three participating football buildings in France, Ireland and Azerbaijan.
Objective
The success of the European Energy Union and the transition to a more efficient, low-carbon energy system can only be accomplished with active participation from a substantial portion of Europeans and financing for the many necessary improvement projects. The central goal of GREENFOOT is to support and foster this process by packaging individual participation and financing of the energy transition in the fun, friendly, and well-known context that is European professional sports, starting with the most popular sport: professional football. To accomplish this goal, GREENFOOT will develop and implement a community-based financing scheme for renovating stadiums, practice facilities, and related buildings (e.g. team headquarters, fitness centres) with energy efficiency (EE) and renewable energy (RES) measures. The GREENFOOT concept is to finance sport building EE renovations and RES installations with crowdfunding schemes that propel Europeans to become active participants in the energy transition through their love of sports and their favorite teams. GREENFOOT markets creative investment packages and associated financial contracts that entice sports fans and community members to invest in the energy transition, and allows for easy replication of the GREENFOOT concept through contract / marketing templates. The GREENFOOT concept is applicable to sports-related buildings of all types and beyond, and will be demonstrated on three participating football buildings during the project runtime from major international football clubs (French Federation, Ireland Assoc. and Azerbaijan Assoc.). Massive signal boosting and post-project replication of EE and crowdfunding in sports buildings will be realized by the lighthouse pilot projects and a coordinated communication, dissemination and exploitation effort featuring links to UEFA, the EURO 2020 competition and the world champions of international football as an leading example.
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CSA - Coordination and support actionCoordinator
4040 Linz
Austria