Description du projet
Rénovations visant à améliorer l’efficacité énergétique des bâtiments de football financées par la Communauté
Les bâtiments sportifs renferment un immense potentiel inexploité pour les projets d’efficacité énergétique et d’énergie renouvelable. L’accélération du rythme de rénovation des bâtiments sportifs exige toutefois des méthodes de financement innovantes. Le projet GREENFOOT, financé par l’UE, favorisera ce processus en démontrant que l’engagement individuel permet de combler le «déficit de financement» des bâtiments sportifs professionnels. Le projet développera et lancera un concept de financement communautaire pour la rénovation des stades, des terrains d’entraînement et des bâtiments connexes conformément aux normes d’efficacité énergétique et d’énergie renouvelable. Le concept consiste en des méthodes de financement participatif qui comprennent des paquets d’investissement créatifs et des contrats financiers connexes qui incitent les supporters et les membres de la communauté à investir dans la transition énergétique. Il fera l’objet d’une démonstration sur trois bâtiments de football participants en France, en Irlande et en Azerbaïdjan.
Objectif
The success of the European Energy Union and the transition to a more efficient, low-carbon energy system can only be accomplished with active participation from a substantial portion of Europeans and financing for the many necessary improvement projects. The central goal of GREENFOOT is to support and foster this process by packaging individual participation and financing of the energy transition in the fun, friendly, and well-known context that is European professional sports, starting with the most popular sport: professional football. To accomplish this goal, GREENFOOT will develop and implement a community-based financing scheme for renovating stadiums, practice facilities, and related buildings (e.g. team headquarters, fitness centres) with energy efficiency (EE) and renewable energy (RES) measures. The GREENFOOT concept is to finance sport building EE renovations and RES installations with crowdfunding schemes that propel Europeans to become active participants in the energy transition through their love of sports and their favorite teams. GREENFOOT markets creative investment packages and associated financial contracts that entice sports fans and community members to invest in the energy transition, and allows for easy replication of the GREENFOOT concept through contract / marketing templates. The GREENFOOT concept is applicable to sports-related buildings of all types and beyond, and will be demonstrated on three participating football buildings during the project runtime from major international football clubs (French Federation, Ireland Assoc. and Azerbaijan Assoc.). Massive signal boosting and post-project replication of EE and crowdfunding in sports buildings will be realized by the lighthouse pilot projects and a coordinated communication, dissemination and exploitation effort featuring links to UEFA, the EURO 2020 competition and the world champions of international football as an leading example.
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