Ziel
AirBnb has disrupted the travel industry by empowering ordinary people. Those ordinary people became the biggest hotel group in the world with 2.3 million rooms - Marriott group, which has recently acquired Starwood Hotels, could only became the second with 1.1 million rooms. [i]
AirBnb has not acquired 18% penetration in the market just providing a marketplace with a fancy mobile app and web site, but advice and services to help its providers with their business efforts e.g. sending a professional photographer to get the best images captured or reporting the pricing of competition per neighbourhood, per seasonality etc. to let the provider set the right price. Airbnb helped these people with their business and their engagement with the guests. Then became a $30 billion company[ii] helping its providers make $12.3 billion each year.[iii]
“Airbnb for the Hotel Industry” would be an appropriate analogy for Home2nite.
Independent hotels in EU represent 67% of the room supply counting for more than €35 billion [8] economic value for the region. Most of them are family run businesses, which reflect the Europe’s cultural heritage, past and social diversity. They are not well aware of how to exploit the technology to attract more customers, increase engagement with them and improve operational efficiency along with customer satisfaction. Without these skills, they are under serious trouble, even if some of them don’t see it now.
Home2nite’s ambition is helping independent hotels with the tools and skills they need for survival under the fierce competition from global chain hotels and Airbnb providers. Our target is preserving the economic value they represent for EU, protecting the jobs they created and last, but not the least, continue to see them reflecting the Europe’s cultural heritage, past and social diversity.
[i] http://bit.ly/2oCnAXZ
[ii] http://for.tn/2oCr0tP
[iii] http://bit.ly/2nas3kY
Wissenschaftliches Gebiet
- natural sciencescomputer and information sciencescomputer securitydata protection
- social scienceseconomics and businesseconomicsmicroeconomics
- engineering and technologyelectrical engineering, electronic engineering, information engineeringinformation engineeringtelecommunicationsmobile phones
- social scienceseconomics and businessbusiness and managementemployment
- social sciencessociologysocial issuesunemployment
Programm/Programme
Thema/Themen
Aufforderung zur Vorschlagseinreichung
Andere Projekte für diesen Aufruf anzeigenUnterauftrag
H2020-SMEINST-2-2016-2017
Finanzierungsplan
SME-2 - SME instrument phase 2Koordinator
34710 ESENLER
Türkei
Die Organisation definierte sich zum Zeitpunkt der Unterzeichnung der Finanzhilfevereinbarung selbst als KMU (Kleine und mittlere Unternehmen).