Developing Innovative Market Orientated Prediction Toolbox to Strengthen the Economic Sustainability and Competitiveness of European Seafood on Local and Global markets

Livrables

Report on frequencies of consumer purchases

A report from a study that estimates demands system in terms of the frequencies of purchases rather than in terms of quantities, budget shares or expenditures. It is thus possible to analyse in more detail if and how often consumers buy certain seafood products such as those covered in our case studies.

Communication plan

To create shared value and promote the exchange of knowledge among project partners, Industry Reference Group (IRG) and other relevant stakeholders.

Qualitative research report: analysis interviews aimed mainly at identifying the main positive and negative drivers of fish/seafood consumption (for the chosen species)

A report on qualitative studies of identification of positive or negative motives, perceptions, associations, attitudes towards fish/seafood consumption (with a focus on the chosen species: salmon, trout, seabass/seabream, herring and cod). The study and questionnaire design will be led by MATIS in close cooperation with the other partners.

Report on description of value chains and input-output structure.

Description of value chain for species/country systems from point-of-production to sale covering channel intermediaries to major European consumer markets (supply, processing distribution)

Report on the impacts of increased fish consumption on economic, health and environmental attributes

A report based on a study that focuses on elasticities estimates and tests the impacts of recommendations on increased fish consumption. Using nutritional (benefits related to fish consumption) and environmental data (e.g. carbon foot print), we will calculate the economic, health and environmental impacts of such a consumption increase taking into account the substitutions induced within the diet, and between fish species.

Report on population assessment and valuation of non-market effects of aquaculture and capture fisheries activities.

This deliverable will be a report on results from using a combination of revealed and stated preference methods to monetize the most important effects, values will be derived for key non-market effects of two of the selected species, farmed salmon and (wild) cod. A discrete choice experiment (DCE, a stated preferences method) will be carried out in selected countries to compare attitudes in an urban area without fisheries/ aquaculture activities and a remote area with such an activity

Report on the economic performance of selected European and Vietnamese farmed species

Using the methodology outlined in WP2 under description of work, the development of productivity in selected capture fisheries sectors and farmed species will be analysed and decomposed. This analysis will throw light on the productivity differences between European producers and their competitors in Vietnam (pangasius)

Report on costs & benefits of compliance with voluntary market-based labelling & certification schemes.

This delivery will adress the current use and potential of voluntary market-based labelling & certification schemes for different channel actors. It will also examine interactions, cost/ benefits and areas of overlap between mandatory and major voluntary certification and recommendation schemes (e.g. MSC, GlobalGAP, ASC, BAP, SFP, Greenpeace red-list), and identify harmonization mechanisms/ equivalence criteria for voluntary and mandatory schemes (e.g. Global Sustainable Seafood Initiative (GSSI)) with the aim of reducing costs to producers and improving overall compliance

Creating Shared Value for the European Seafood Market

This deliverable is a report on how the project will effectively engage the stakeholders (IRG, other relevant stakeholder, and particularly SMEs). Synergies with the main European Fisheries and Aquaculture events will be boosted, trough matching up with conferences and major trade exhibitions (e.g. European Maritime Days, Seafood Expo, AquaNor, Fish International).

PrimeDSF methods compendium, including sample data, test runs, and comparative analysis

The actual data collection and the method application happen in WP2-WP5. WP1 is responsible for producing guidelines for consistent application of methods across the project, and also for collecting and collating usage reports from the different sectors, cases and method users.

Manuscript to a peer-reviewed journal on the economic performance of European seafood producers

A manuscript will be delivered to a peer-reviewed journal on the economic performance of European seafood producers based on results from tasks 2.1 and 2.2.

Report on the economic performance of selected European and Canadian fisheries

Using the methodology outlined in WP2 under description of work, the development of productivity in selected capture fisheries sectors and farmed species will be analysed and decomposed. This analysis will throw light on the productivity differences between European producers and their competitors in Canada

Manuscript to a peer-reviewed journal seafood industry dynamics and competitiveness

A manuscript will be delivered to a peer-reviewed journal on seafood industry dynamics and competitiveness as part of the results from task 3.4

Report on the development of fish consumption and demand in France and Finland

Report from the study in task 4.3.1 that will be based on households’ purchase data using France and Finland as an example. The goal will be to characterize the evolution of fish consumption over the last years and to analyse the fish demand in these two countries.

Training package: all material for training

Training material will be designed to be efficient, “hands-on” and cost-effective, creating tailor-made actions for decision-makers, fishermen, aquaculture producers, processing companies and other relevant stakeholders, including general audience

Dissemination Annual Report II

Annual report on dissemination activites in the project.

Ethical Clearance

The deliverable is ethical clearance for the planned interviews and survey questionaires

Dissemination Annual Report III

Annual report on dissemination activites in the project.

Choice modelling report on innovative features and the consumers’ willingness to pay

Report on choice modeling techniques, multi-attribute valuation techniques, that elicit values for multiple attributes by asking respondents to rate, rank or choose a set of attributes (levels). In particular, choice experiments are valuation techniques where respondents have to make trade-offs and indicate their preferred option out of a set of alternatives.

Manuscript to a peer-reviewed journal on non-market values in fisheries and aquaculture

A manuscript will be delivered to a peer-reviewed journal on non-market values in fisheries and aquaculture based on the results from task 3.5

Evaluation of added value

A report on key value performance indicators for added value of the PrimeDSS in order to monitor and evaluate the toolbox. Building on the co-creation process in WP7 and the information from the case study an impact assessment on socio-economic and innovation will be conducted with respect to the effects on the competitive advantages for the 5 cases studies.

Guidelines for data collection methods, data names and types, and granularity

The deliverable is a report which will serve as guidelines for data collection methods data names and types, granularity for WPs 2, 3 and 4

Scientific review paper

A scientific review paper on “Early warning signs for “boom and bust” cycles”

Report on the development of prices & volumes in the European fishery & aquaculture market

Using data obtained from public sources and in-house data from Kontali, the history of and the current European seafood market in general both for the fisheries and aquaculture sectors (prices and volume) will be described and analysed.

Manuscript to a peer-reviewed journal on “boom-and-bust” cycles in European seafood markets

A manuscript to a peer-reviewed journal on “boom-and-bust” cycles in European seafood markets will be delivered bases on the results from task 2.3

Dissemination Annual Report I

Annual report on dissemination activites in the project.

Strategy for communication plan beyond project lifetime

Strategy for communication plan beyond project lifetime, how will the material be accessible after the project is officially finished.

Manuscript to a peer-reviewed journal on the effects of health and environmental factors on fish consumption.
Industry study cases report: a collection of marketing successes and failures in the world based on clever product innovations and/or marketing activities

A database of European successes and failures in innovative product development and consumer behaviour will be created, yielding insights into product innovation and which product characteristics best fit consumers’ preferences. Using GNPD-Mintel database, which records all the food innovations launched in European countries, the main characteristics of seafood innovations during the last few years will be identified. Additionally in-house data from Kontali and interviews with key players from the IRG will be used to identify main characteristics of successful launches.

Report on evaluation of industry dynamics, opportunities and threats to industry.

The deliverable will be a report on market dynamics i.e. form dominance of processing, wholesale and retail outlets, concentration and capitalization of the industry at various nodes. Assess barriers to entry, the structure of demands and rewards for quality and logistics for actors at different levels

Scientific review paper “Methods for evaluating competitiveness in seafood sectors”

The conclusions and recommendations from Task 1.4 will be detailed in the methods compendium part of the PrimeDSF, and will also form basis for a scientific review paper in a peer refereed journal.

Report on “boom and bust” cycles for selected European fisheries and aquaculture species

Occurrence and critical factors for “boom and bust” cycles will be described. Also, factors will be studied that potentially protect against such cycles.

Guidelines for data analysis methods with link to collected data types

Selecting, configuring and extending methods relating to economic performance and prices, to supply chain relationships and to products, consumer preferences and market trends.

Report on market institutional analysis and implications for competitiveness.

Review of formal governance, policy structures, laws and regulatory systems (inc. the EU IUU regulation, the CFP discard ban, food safety and quality legislation), taxes, duties etc. in operation at national and international level (EU and selected European non-EU member states) governing trade of fish species and products there-off. Evaluation of informal institutions; organisation structure, traditions culture and market path dependency

Manuscript to a peer-reviewed journal on frequencies and consumer patterns

A manuscript to a peer-reviewed journal on frequencies and consumer patterns

IPR strategy

The actual implementation of the PrimeDSS will be the intellectual property of one of the project participants and it will be commercially exploited beyond the lifetime of the project. The collected data as well as the methods, assumptions, models and algorithms that the PrimeDSS builds on and the rest of the PrimeDSF will be public and open knowledge available to anyone at project end.

Report on social awareness, attempts to stimulate fish consumption and negative press.

Result from a study that will analyse, quantitatively where possible, the specific area of demand stimulation or manipulation through health, label and certification claims on one hand and negative press reports on the other hand and compare the results with consumer acceptability of products

PrimeFish Website

A website to share information and tools to overcome the barriers of participation (e.g. web streaming meetings, online forums, etc.), including a document management system and the Learning Resources Centre.

PrimeFish Data Management Plan

PrimeFish will participate in the H2020 Open Research Data Pilot, and this entails three requirements. Firstly, the collected research data should be deposited in data repository. Secondly, the project will have to take measures to enable third parties to access, mine, exploit, reproduce and disseminate this research data. Finally, a Data Management Plan (DMP) has to be developed.

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