Descripción del proyecto
Una perspectiva no occidental del consumidor consciente
Cuando los consumidores compran de forma éticamente consciente, pueden ayudar a combatir el trabajo infantil, a salvar al planeta y a hacer frente a la crueldad contra los animales. Se trata del consumismo ético: evitar la compra de productos y servicios que se considera que tienen un efecto negativo. La investigación de este tipo de activismo político se limita principalmente a las sociedades occidentales y septentrionales de Europa. El proyecto ECIRSWE, financiado con fondos europeos, analizará esta cuestión en un contexto social no occidental. Estudiará dos países muy distintos en cuanto a situación social, económica, política y cultural: Irán y Suecia. A fin de identificar similitudes y diferencias, se entrevistará a personas de cada contexto acerca de factores clave del boicoteo y la promoción de productos orgánicos en sus vidas privadas.
Objetivo
Ethical consumerism as a way of protecting society, civil and citizen rights, labour rights, as well as the environment and animal welfare is considered a civil response of consumers to the inefficient socio-environmental policies of governments and public organisations. Despite some initial findings from non-European societies, the great bulk of our knowledge of the phenomenon is related to the European northern and western societies that generally have relatively similar social contexts and structures. Going beyond the conventional boundaries to investigate the issue in a non-western social context and to provide a novel comparative study, the research strategy is to study two very different countries in terms of their social, economic, political and cultural situation, Iran and Sweden. Considering consumption as a social practice that is affected by embedded social regime and setting, the project will apply social practice theory (SPT) and multi-level perspective (MLP) to compare the (im)possibilities of the formation of ethical consumption in target countries. The project will apply in-depth semi-structured interviews and purposive sampling will be utilized to select a diverse sample group in each context. To understand the wide range of social parameters that determine ethical consumerism interviewees will be asked about related corresponding issues. They will also specifically be asked about key factors of buycotting, boycotting and organic products in their personal life. By identifying similarities and differences of consumption practices in response to the embedded social structure and settings in Sweden and Iran the project will contribute to further theorizing about ethical consumerism. The project will also reveal through which social mechanism consumers engage or not in ethical consumerism and what social regimes and structures promote them to be ethical consumer or prevent.
Ámbito científico
Programa(s)
Régimen de financiación
MSCA-IF - Marie Skłodowska-Curie Individual Fellowships (IF)Coordinador
70182 Orebro
Suecia