Projektbeschreibung
Medienplattformen – Chance oder Bedrohung für die europäische Identität?
Medienplattformen können zwar eine wichtige Rolle dabei übernehmen, eine europäische Identität zu fördern, doch die europäische Dimension ist in der Mediengeschichte bis dato kaum hervorgetreten. Die meisten Internetplattformen gehören amerikanischen Unternehmen und die Anteile am Filmmarkt verteilen sich auf nationale Produktionen und Importe aus den USA und anderen einflussreichen Ländern. Das EU-finanzierte Projekt EUMEPLAT wird eine multidisziplinäre Analyse durchführen, um Aufschluss darüber zu erhalten, ob neuere Plattformen (YouTube, Netflix, NewsFeed) die europäische Kultur tatsächlich europäischer machen. Um diese Frage zu klären, wird das Projekt Indikatoren für Produktion, Konsum und Repräsentation untersuchen. Ferner wird EUMEPLAT auch mögliche Muster auf regionaler, nationaler und europäischer Ebene ermitteln.
Ziel
The EUMEPLAT project aims at analyzing the role of media platforms in fostering or dismantling European identity. The assumption we will draw on is that European dimension has rarely been dominant in media history. In most cases – i.e. movie – market shares are mainly divided among national productions and importations from the most influential country. In broadcasting both regional and national patterns emerge, with properly European exchanges being the exception more than the rule. Web platforms are usually owned by US companies, with a new threat appearing in our media landscape.
We will focus on the “platformization” process, as the rise of new closed Web architectures, so as to inquire its positive and negative externalities, functional and dis-functional consequences. Positive externalities are beneficial to society at large, in a way that explains the overall ambition of the project. Detecting the insurgence of negative effects is a fundamental duty for scholars and policy-makers, as externalities of both kinds tend to reinforce themselves, giving rise to positive loop feedbacks and critical vicious circles. Negative externalities include misinformation, toxic debate, exclusion of independent voices; positive externalities encompass European co-productions, or practices able to bring people out of the information bubble. For this purpose, we will run a multidisciplinary analysis of platformization in three fields: news, video sharing, media representations, with the final goal to offer a theoretical synthesis. The research question is whether or not new platforms – YouTube, Netflix, NewsFeed - are making European culture more European, based on indicators related to production, consumption and representation. Patterns will be detected by comparing national, regional and European and level. Advanced methods will be applied for data analysis, so as to provide guidelines for decision-makers (i.e. fake news prevention; best practices in co-productions).
Wissenschaftliches Gebiet
Schlüsselbegriffe
Programm/Programme
- H2020-EU.3.6. - SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies Main Programme
- H2020-EU.3.6.2.2. - Explore new forms of innovation, with special emphasis on social innovation and creativity and understanding how all forms of innovation are developed, succeed or fail
- H2020-EU.3.6.2.1. - Strengthen the evidence base and support for the Innovation Union and ERA
Aufforderung zur Vorschlagseinreichung
H2020-SC6-TRANSFORMATIONS-2018-2019-2020
Andere Projekte für diesen Aufruf anzeigenUnterauftrag
H2020-SC6-TRANSFORMATIONS-2020
Finanzierungsplan
RIA - Research and Innovation actionKoordinator
20143 Milano
Italien