Periodic Reporting for period 2 - CAMPAIGNers (Citizens Acting on Mitigation Pathways through Active Implementation of a Goal-setting Network)
Berichtszeitraum: 2022-11-01 bis 2024-04-30
CAMPAIGNers merges a social innovation revolution seamlessly into the research objectives that help citizens to take real climate action and mitigate climate change by transforming their daily habits. While government action is important and supported at all levels through CAMPAIGNers activities, the desire for action shown in the climate protests demands a tool that allows every person to take meaningful climate action in their own lives, starting today. CAMPAIGNers aims to be the global climate action tool - seamlessly integrating social science research insights and policy support with grassroots action. Climate and energy science is critical to tackling climate change, but scientists and policymakers cannot solve the problem alone, citizens need to be empowered to take direct and meaningful actions.
CAMPAIGNers research agenda tackles the overarching project objective of providing the most profound and policy-ready knowledge base for supporting decarbonisation of citizens’ lifestyles from two angles:
I. the establishment of a ‘goal-setting network’ of at least 100,000 citizens across 5 continents, who are given opportunities to make specific and tailored changes to their lifestyles through #LifestyleChallenges, and
II. direct links between the goal-setting network, and associated research findings, and a continuous co-creation process with policy makers (in the partner cities/regions, from national authorities responsible for the next NDCs and at the EU level).
The project largely achieved its objectives for the first half of the project, with delays in some of the activities due to a high complexity of certain tasks than expected. However, by the end of reporting period 1, the project is about aligned to the original project plan, and the team is prepared to achieve all of the project's objectives as originally planned.
● Produce generalizable and quantitative social science outputs that overcome deficiencies in past social science lifestyles research by using a broad base of empirical evidence compiled through observing real-world interactions with the goal-setting network.
● Develop a data generation and analysis system for social science lifestyles research. The ICT measurement instrument generates real-life, experimental data on climate-related behaviors and allows for automated analysis protocols across geographies and climate actions.
● Test various information and inventive treatments (e.g. collective efficacy framing, co-benefits) on the propensity to try out a new behaviour across a broad geographic and socio-cultural scope that includes robust, within-group randomization methods.
● Test the effects of socio-cultural, macro-economic and environmental contexts on the ability and willingness of citizens to pursue low-carbon lifestyles.
● Provide achievable lifestyle transformation pathways to climate neutrality in response to different local, national, and EU policy options and strategies with unprecedented precision.
● Participating citizens will not only provide unprecedented realistic data for research, but at the same time learn about the (co-)benefits of decarbonising their lifestyles, kicking-off the transformation of citizen lifestyles leading to measurable reductions in energy consumption and CO2 emissions.
● Achieve diversity in researched lifestyles and behaviours, in the socio-cultural-economic backgrounds and gender identities of participating citizens.
● Improve leading Integrated Assessment Modelling tools by integrating behavioural aspects from empirical data, representing transformative change towards climate-friendly lifestyles and providing novel insights about the impacts of lifestyle changes on GHG emission reduction objectives and other SDGs within and beyond the EU.