Project description
Empirically-validated lifestyle change to tackle climate change
Low-carbon lifestyles – from eating less meat, swapping the car for a bike, and switching to energy efficient devices – can help reduce greenhouse gas emissions. The EU-funded CAMPAIGNers project aims to revolutionise the way lifestyle transformation research is conducted and how it informs policies. Specifically, it will move from hypothetical citizen behaviour to the implementation of a goal-setting network where over 100 000 citizens receive and create challenges to try out tailored adaptations to their daily routines via an engaging app. The project will identify the barriers and enablers across 5 continents and 16 major cities. The findings will be used to design feasible pathways to reducing greenhouse gas emissions.
Objective
Climate change is a human problem, caused by humans, affecting humans, and requiring a human-centric solution. CAMPAIGNers aims to make low-carbon lifestyles a major part of the solution by identifying lifestyle transformation potential, and associated barriers and enablers across 5 continents and 16 major cities with over 20 mil. residents. Feasible pathways to GHG mitigation are developed to include the empirically validated lifestyle changes, and are applied to the principal integrated modelling tools used in the EU to provide robust insights into the system-level impacts of large-scale lifestyle transformation.
CAMPAIGNers builds on previous consortium-led projects that substantially improved the understanding of societal structures and interventions that encourage lifestyle shifts, and identified limitations to the existing evidence-base. Namely, current lifestyle transformation research is either limited to narrow, specific contexts or groups, or deals in hypothetical behaviours where most citizens do not have real experiences to draw on.
CAMPAIGNers’ ground-breaking approach overcomes these drawbacks by implementing a ‘goal-setting network’, where over 100,000 citizens receive and create challenges to try out tailored adaptations to their daily routines via an engaging app. Their responses to these challenges, associated treatments, and short questionnaires will deliver unprecedented data of behavioural processes, (local) barriers to change, and motivators, allowing for empirically-based scientific support of cities in crafting policies to encourage low-carbon lifestyles.
Together with local, national and EU policy makers insights are analysed regarding the ‘right-level-to-act’ and policy-ready recommendations are jointly derived. A workshop in the EU Parliament, hosted by First-Vice President Ms. McGuinness, and supported by 9 more MEPs from 6 countries and 4 political parties, will ensure high-level feedback and contribute to consensus building.
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Keywords
Programme(s)
Funding Scheme
RIA - Research and Innovation actionCoordinator
4040 Linz
Austria
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Participants (29)
H91 Galway
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7491 Trondheim
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7701 Rondebosch
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14473 Potsdam
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20123 Milano
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35330 İzmir
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53850 Lappeenranta
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AZ0100 Khirdalan
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1050 Bruxelles / Brussel
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79098 Freiburg Im Breisgau
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
1050 Bruxelles / Brussel
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85399 Hallbergmoos
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
11523 ATHINA
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
80337 Munchen
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
20121 Milano
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35251 İzmir
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15100 Lahti
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11634 ATHENS
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4041 Linz
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37003 DEMOS SKOPELOU
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4240 Freistadt
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09601 Vilnius
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61121 Pesaro
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38021 Grenoble
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D08 RF3F DUBLIN 8
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242 97 Horby
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
15000 Lima
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1010 Baku
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6315 OBERAGERI
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