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Citizens Acting on Mitigation Pathways through Active Implementation of a Goal-setting Network

Project description

Empirically-validated lifestyle change to tackle climate change

Low-carbon lifestyles – from eating less meat, swapping the car for a bike, and switching to energy efficient devices – can help reduce greenhouse gas emissions. The EU-funded CAMPAIGNers project aims to revolutionise the way lifestyle transformation research is conducted and how it informs policies. Specifically, it will move from hypothetical citizen behaviour to the implementation of a goal-setting network where over 100 000 citizens receive and create challenges to try out tailored adaptations to their daily routines via an engaging app. The project will identify the barriers and enablers across 5 continents and 16 major cities. The findings will be used to design feasible pathways to reducing greenhouse gas emissions.

Objective

Climate change is a human problem, caused by humans, affecting humans, and requiring a human-centric solution. CAMPAIGNers aims to make low-carbon lifestyles a major part of the solution by identifying lifestyle transformation potential, and associated barriers and enablers across 5 continents and 16 major cities with over 20 mil. residents. Feasible pathways to GHG mitigation are developed to include the empirically validated lifestyle changes, and are applied to the principal integrated modelling tools used in the EU to provide robust insights into the system-level impacts of large-scale lifestyle transformation.

CAMPAIGNers builds on previous consortium-led projects that substantially improved the understanding of societal structures and interventions that encourage lifestyle shifts, and identified limitations to the existing evidence-base. Namely, current lifestyle transformation research is either limited to narrow, specific contexts or groups, or deals in hypothetical behaviours where most citizens do not have real experiences to draw on.

CAMPAIGNers’ ground-breaking approach overcomes these drawbacks by implementing a ‘goal-setting network’, where over 100,000 citizens receive and create challenges to try out tailored adaptations to their daily routines via an engaging app. Their responses to these challenges, associated treatments, and short questionnaires will deliver unprecedented data of behavioural processes, (local) barriers to change, and motivators, allowing for empirically-based scientific support of cities in crafting policies to encourage low-carbon lifestyles.

Together with local, national and EU policy makers insights are analysed regarding the ‘right-level-to-act’ and policy-ready recommendations are jointly derived. A workshop in the EU Parliament, hosted by First-Vice President Ms. McGuinness, and supported by 9 more MEPs from 6 countries and 4 political parties, will ensure high-level feedback and contribute to consensus building.

Call for proposal

H2020-LC-CLA-2018-2019-2020

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Sub call

H2020-LC-CLA-2020-2

Coordinator

ENERGIEINSTITUT AN DER JOHANNES KEPLER UNIVERSITAT LINZ VEREIN
Net EU contribution
€ 600 000,00
Address
ALTENBERGER STRASSE 69
4040 Linz
Austria

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Region
Westösterreich Oberösterreich Linz-Wels
Activity type
Research Organisations
Links
Total cost
€ 600 000,00

Participants (29)