Market Potential:
The share of trips of residents which can be shifted to the CLEVER vehicle has a range between 2 and 13% indicated by the results of a two phase survey in the case cities Graz and Thessaloniki, which indicates quite a respectable market potential. This modal shift comes mainly from car drivers but one third can be originated also from public transport. The size of this range is caused by different influencing factors. On the one hand very important are the existing traffic conditions as the parking and congestion problem. A high lack of parking spaces and a high load of traffic in central parts of the conurbations increases the potential of the CLEVER vehicle. On the other hand the quality and standard of the alternative modes relating to the car has a strong influence on the market potential of CLEVER: The availability of alternative modes on a high quality level reduces the potential share. That leads to the conclusion, that the CLEVER vehicle is an interesting alternative in cities with big car traffic problems. It has to be stated that also the cultural and climatic background plays a role. It seems that the Mediterranean countries have a greater potential for CLEVER as it can be observed also for motorbikes. The user costs of cars (e.g. fuel price and road pricing) and the purchase costs of the CLEVER vehicle are an additional influencing factor for the potential share of the modal split. Accompanying promoting measures have a less effect on the use of CLEVER than expected. The range of the potential differs between the scenario with and without accompanying promotion measures for CLEVER (e.g. allowance of use of bus lanes for CLEVER, designated parking spaces for CLEVER, exception of road pricing) only up to 2 %. The potential user group of CLEVER consists mainly of male persons in the age group between 45 and 65 years.
Economic and Environmental Effects:
The main important benefits of the CLEVER vehicle are the reduction in exhaust gas emissions and fuel consumption. The reduction has a potential range up to 17 % dependent of the single components of pollutants and the realized mode shift to CLEVER. The implementation of the CLEVER vehicle lets expect a small decrease of the travelled journey time. The potential reduction for CO2-emissions and fuel consumption indicates a range up to 12% for the analysed scenarios. There is no significant change in the indicators of traffic safety and the total economic costs, but there is a remarkable benefit from the side of public household: the implementation of the CLEVER vehicle doesn t require huge public investments, it is mainly based on private investments.
Attitudes of Policy Makers Towards CLEVER:
An international expert survey has shown, that policy makers and transport experts have a mostly positive attitude towards CLEVER - mainly based on the contribution to reduce air pollutants and CO2 emissions as well as the innovative vehicle aesthetic design. They welcome a new vehicle like CLEVER on the market, but they see no urgent need to give specific incentives and support for the implementation of the CLEVER vehicle, because the positive effect of these accompanying measures for the CLEVER is not respectable enough to argue such activities towards the public.