Descripción del proyecto
Promover los edificios con consumo energético nulo
Según los requisitos medioambientales de la Unión Europea, todos los edificios nuevos a partir de 2021 (los edificios públicos a partir de 2019) deben ser edificios con consumo energético casi nulo (EECN, o nZEB por sus siglas en inglés), lo que significa que su rendimiento energético debe ser muy elevado. El proyecto nZEB Roadshow, financiado con fondos europeos, realizará promociones de comunicación y comercialización de nivel nacional en cinco países de la Unión Europea organizando semanas sobre los EECN en una selección de ciudades de cada uno de los países participantes. La acción consiste en una amplia gama de eventos que incluyen productos de construcción, ferias inmobiliarias, construcción en tiempo real y demostraciones prácticas, formación para diseñadores y trabajadores, orientación laboral y centros de empleo, todo centrado en las pymes locales del sector de la construcción. Como centros de información, se utilizarán edificios móviles modulares prefabricados para concienciar sobre las ventajas de los EECN.
Objetivo
The nZEB Roadshow project will organize national-scale marketing and communication campaigns in 5 European countries, focused around nZEB weeks organized in 3 to 5 selected cities in each involved country. The nZEB weeks will consist of a multitude of events: construction products and real estate fairs, practical demonstrations and real-time nZEB construction, training courses for designers and construction workers (with inclusion of BIM-enabled VR and AR solutions), information sessions and free consultations for citizens active on the real estate market, on-site training at public building renovation sites, and most importantly – career orientation centers and construction job fairs with focus on the local construction sector SMEs. As a focal point of the events, the BKHs will get on wheels – through the design and construction of prefabricated modular mobile buildings that will serve as information and demonstration centres for raising awareness of the benefits and specificities of nZEB and will create the necessary prerequisites for effective communication between stakeholders. With very careful attention to exterior and interior design, the centres will offer real-life experience of quality nZEB and will be equipped with all necessary technologies to provide full information of the processes with relevance to the building’s performance in terms of comfort, internal air quality parameters, and energy consumption. In addition, the nZEB Roadshow will add to the current efforts to promote nZEB –related two very important but unfortunately still largely missing components: professional marketing and sales services and strong media partnerships.
The project concept has received strong support by a large number a stakeholders, as 50 dedicated letters of support are attached to the proposal - including 2 ministries, national, regional and local energy agencies, hosting municipalities and actors along the whole value chain of the construction sector.
Ámbito científico
Palabras clave
Programa(s)
Tema(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-LC-SC3-EE-2019
Régimen de financiación
CSA - Coordination and support actionCoordinador
1164 Sofia
Bulgaria