Descrizione del progetto
L’intelligenza artificiale offre una preziosa assistenza alla moda
Il ruolo giocato dall’analisi dei dati nel mercato della moda è in crescita. Lo shopping online e la necessità di informazioni affidabili rappresentano l’inizio di una nuova era nel settore della moda. Infatti, i rivenditori devono essere informati in tempo reale sulle tendenze del mercato e l’analisi dei dati agevola la personalizzazione dei prodotti sulla base di specifiche tendenze sociali. L'azienda britannica Radius Tech ha creato il Radius Recommendation Engine (RRE), una soluzione tecnologica avanzata che informa in tempo reale i rivenditori di moda sulle richieste del mercato. Le ricerche di Radius Tech rivelano che il mercato della moda è in continua espansione in tutto il mondo. Il progetto RDS, finanziato dall’UE, mira a completare la convalida di RRE, che aiuterà i commercianti ad anticipare e soddisfare efficacemente le richieste del mercato.
Obiettivo
Radius is a London based fashion technology start-up that has developed the Google Analytics of Fashion Trends.
Radius Tech curates real-time insights on the most commercially viable fashion products and trends worldwide. These data analysis and styling recommendation insights help fashion retailers to personalize their product offerings based on consumer’s demographics, lifestyle and fashion style preferences. Radius solutions align with the recent fashion market dynamics that urged retailers to offer a zero-friction shopping experience.
Last year experiencing very low conversion rates, 60% of the fashion retailers had cost-reduction in product assortment and increased their spending in e-commerce & customer experience and focused on new technologies to enable a smooth and speedy transition from inspiration to acquisition.
There are 37,925 fashion retailers in the United Kingdom alone. Our market research shows that this new increased spending in e-commerce and customer experience has created a €2.54 trillion Total Addressable Market (TAM) globally. In this vast market, Radius is leading the 3rd phase of tech-enabled fashion shopping service providers. Our strength and competitive edge come from the excellence of Radius Tech, unique value propositions and our team’s aggregate experience of 40 years in start-up, AI & computer vision technology and fashion as well as marketing domains.
The scope of this project is to finalize the validation of Radius Recommendation Engine that uses curated fashion insights from Radius Tech to automate personalization and evidence based decision-making for fashion retailers.
Campo scientifico
- natural sciencesbiological sciencesgeneticsDNA
- natural sciencescomputer and information sciencesartificial intelligencecomputer vision
- social scienceseconomics and businesseconomicsmicroeconomics
- social scienceseconomics and businessbusiness and managementcommercee-commerce
- natural sciencescomputer and information sciencesdata sciencebusiness intelligence
Programma(i)
Argomento(i)
Invito a presentare proposte
Vedi altri progetti per questo bandoBando secondario
H2020-SMEInst-2018-2020-1
Meccanismo di finanziamento
SME-1 - SME instrument phase 1Coordinatore
E1V 2NX London
Regno Unito
L’organizzazione si è definita una PMI (piccola e media impresa) al momento della firma dell’accordo di sovvenzione.