Descrizione del progetto
Tecnologia avanzata per il controllo dell’abbagliamento
I vetri moderni utilizzati nelle finestre e nelle porte forniscono più luce naturale e trasparenza. Tuttavia, il controllo della quantità di luce e calore che entra in un edificio è un problema. Le attuali soluzioni per il controllo dell’abbagliamento sono efficienti solo in parte. VideowindoW offre un sistema alternativo. Questa nuova tecnologia integra pixel microscopici all’esterno del vetro, rendendo la facciata in vetro una piattaforma multimediale trasparente adatta alla pubblicità. La nuova tecnologia di controllo dell’abbagliamento è ideale per le aree urbane ad alto traffico. Il progetto VW, finanziato dall’UE, elaborerà un business plan per il mercato europeo, individuerà aree pubbliche adeguate, elaborerà modelli aziendali e studierà l’integrazione del sistema nelle facciate in vetro esistenti.
Obiettivo
In urban environments, glass offers transparency to buildings and public spaces. It is however always accompanied by glare control solutions to manage the amount of light and heat entering the building. VideowindoW has developed a revolutionary alternative to conventional blinds or awning, which eliminates the choice between daylight or transparency. Multiple transparent modules are integrated into the glass façade, each module consisting of tiny LCD-segments (‘pixels’). The transparency of these pixels is independently controlled at very high speed. This enables the transformation of the glass façade into a transparent media platform. The content shown in the glass façade simultaneously serves as glare control. By using light sensors in combination with a proprietary algorithm the density of the content is calculated to yield the required degree of transparency. VideowindoW reduces energy consumption up to 30% (of which 20% climate control and 10% interior lighting). These savings help customers achieve sustainability goals. Customers now even have the opportunity to turn glass into a source of revenue, as it is transformed into potential advertising space by VideowindoW.
The proposed SME-Instrument project is aimed at the European scale-up of the VideowindoW technology towards high-traffic locations, such as public transport hubs). VideowindoW offers a revolutionary glare control technology with added media functionality and lower energy use, that can be applied to many other market segments as well. Each of these might require a different market approach and tailormade business model.
Specific objectives in this Ph1-study are to explore promising business cases for VideowindoW in public transport hubs, identify other promising market segments, define potential business models to help determine value-based pricing, research how VideowindoW can be optimally integrated in new and existing buildings, and elaborate on a detailed business plan for European scale (D1).
Campo scientifico
- social scienceseconomics and businessbusiness and managementbusiness models
- engineering and technologymaterials engineering
- engineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsensors
- social sciencessocial geographytransportpublic transport
Programma(i)
Argomento(i)
Invito a presentare proposte
Vedi altri progetti per questo bandoBando secondario
H2020-SMEInst-2018-2020-1
Meccanismo di finanziamento
SME-1 - SME instrument phase 1Coordinatore
1073KR AMSTERDAM
Paesi Bassi
L’organizzazione si è definita una PMI (piccola e media impresa) al momento della firma dell’accordo di sovvenzione.