Periodic Reporting for period 1 - Presque (Smart Nursing Bra)
Reporting period: 2019-07-01 to 2019-12-31
The short and long-term benefits of breast milk and breastfeeding for children and mothers are well established, with benefits increasing with duration. Interruption of breastfeeding is associated with adverse physical and mental health outcomes for the mother and the child and society. However, more than 60% of mothers stop breastfeeding earlier than the recommended 6-month minimum exclusive breastfeeding, depriving their babies and themselves of its health benefits. “I don’t make enough milk” and “My baby has trouble sucking or latching on” are the top common concerns associated with early cessation of breastfeeding. When a baby is bottle-fed, the mother loses the stimulation for milk production, causing premature degradation of her milk supply, leading to a full conversion to bottle feeding, frequently with formula.
The objective for Presque is to develop need-specific lactation aids to mitigate the main reasons mothers wean early and could partially ameliorate the global health burden resulting from insufficient breastfeeding for the recommended two years.
Presque smart wearable lactation aids enable simultaneous dual direct breast and supplemental feeding of an infant while promoting a mother’s lactation cycle, building her self-confidence with data-driven insight, and supporting the safe implementation of skin-to-skin contact.
The objective for Presque is to develop need-specific lactation aids to mitigate the main reasons mothers wean early and could partially ameliorate the global health burden resulting from insufficient breastfeeding for the recommended two years.
Presque smart wearable lactation aids enable simultaneous dual direct breast and supplemental feeding of an infant while promoting a mother’s lactation cycle, building her self-confidence with data-driven insight, and supporting the safe implementation of skin-to-skin contact.
The data collected in the Phase 1 confirmed that the Presque smart nursing bra has strong commercial potential, offering a cutting edge solution in line with new trends of growing birth rates in developed countries, rising awareness about health benefits of breast milk and increased adoption of smart wearables among parents.
The interest displayed by potential users during the feasibility study interviews-80% liked our product and wanted to learn more about it—is a telling sign that the current state of the art is not satisfactory for many mothers. At the same time, the global breastfeeding accessories market is expected to grow at a CAGR of 7.8% in coming years.
In this scenario, Presque is the perfect goal for a small ambitious start-up with an experienced team and full dedication to the product. Our conclusion is that the project is ready for the implementation of the measures considered in this study for market rollout.
The interest displayed by potential users during the feasibility study interviews-80% liked our product and wanted to learn more about it—is a telling sign that the current state of the art is not satisfactory for many mothers. At the same time, the global breastfeeding accessories market is expected to grow at a CAGR of 7.8% in coming years.
In this scenario, Presque is the perfect goal for a small ambitious start-up with an experienced team and full dedication to the product. Our conclusion is that the project is ready for the implementation of the measures considered in this study for market rollout.
There are no other solutions on the market that combine the functional features and form factor of Presque.
The use and adoption of Presque will help mitigate the main reasons mothers wean early and could partially ameliorate the global health burden resulting from insufficient breastfeeding for the recommended two years.
The use and adoption of Presque will help mitigate the main reasons mothers wean early and could partially ameliorate the global health burden resulting from insufficient breastfeeding for the recommended two years.