Description du projet
Recourir à la technologie de la blockchain pour lutter contre les huiles d’olive frauduleuses
Votre huile d’olive extra vierge pourrait bien ne pas être ce qu’elle prétend. Elle peut avoir été diluée avec de l’huile de mauvaise qualité et raffinée chimiquement ou avec de l’huile qui aura tourné au moment où vous souhaiterez la consommer. Le commerce d’huile d’olive contrefaite s’est développé rapidement au sein de l’Union européenne et les inspections réalisées tout autant que les amendes infligées ne suffisent pas à résoudre le problème. Le projet STOPTHEFRAUDINOLIVEO, financé par l’UE, travaille sur un produit qui, grâce à la blockchain, fonctionnera comme un sceau numérique, permettant aux consommateurs d’utiliser leur smartphone pour identifier facilement les bouteilles contrefaites. Le projet s’adressera aux producteurs d’huile d’olive et aux associations européennes et leur présentera ses «sceaux numériques de l’huile d’olive» et la manière dont ils contribueront à éliminer la fraude.
Objectif
Legal, serious European producers of original olive oil are struggling against the fraud committed by European and non-European counterfeiters. Solutions are not working well enough: either they don’t work, either they require high investments for small companies, either they unsuccessfully try to oblige non-willing distributors (more on that later)… Fines and inspections don’t work. And Consumers keep on been unprotected, at a European and non-European level. It is time to do something different and radical. In the following pages you will see • A deep-tech, working blockchain-based product that acts as a (digital) Seal, blowing away the economics of the counterfeiters. Please, do have a look! https://www.linkedin.com/feed/update/urn:li:activity:6489484643006509056 • A product that puts in the hands of hands of the customers, through their smartphones, and without apps or cryptocurrencies, a definitive weapon to tell out the original oil from the fake one and even more, once one bottle is identified as fake, the whole batch of counterfeited bottles is marked as “fake”. It is a kind of “vaccination”. • A product which has already an early adopter, producer of olive oil from millenary trees from Catalunya, Spain (https://www.filosofiagourmet.com/en/). • A company with ongoing talks with a larger group of producers of olive oil from Andalusia, interested in the product for their exports to Poland, UK and others. • A company that has contracts to issue more than 100.000 blockchain certificates in other fields (Education, Health and idCards), with a similar technology blockchain is not experimental for us! It is our business. And we want to make the Olive Oil Digital Seals a big business for Europe. Now we need to fine-tune the product and explore and expand the markets We plan to approach Olive Oil producers and associations in Europe to show our solutions, personalize it and make it it broadly accepted.
Champ scientifique
- social scienceseconomics and businesseconomics
- natural sciencescomputer and information sciencescomputer securitycryptography
- social sciencespolitical sciencespublic administrationbureaucracy
- engineering and technologyelectrical engineering, electronic engineering, information engineeringinformation engineeringtelecommunicationsmobile phones
Programme(s)
Régime de financement
SME-1 - SME instrument phase 1Coordinateur
08230 BARCELONA
Espagne
L’entreprise s’est définie comme une PME (petite et moyenne entreprise) au moment de la signature de la convention de subvention.