Description du projet
Un nouvel acteur durable et axé sur le design dans le secteur des revêtements de sol
Le marché de la construction écologique est en plein essor. Il connaît une croissance exponentielle dans le monde entier, stimulée par la demande croissante de solutions durables et de réduction des coûts émanant des citoyens et des propriétaires de bâtiments. Dans ce contexte, MOGU floor, financé par l’UE, entend introduire un produit révolutionnaire sur le marché des revêtements de sol souples. Fabriqué à partir de matériaux entièrement biosourcés issus de la biomasse résiduelle agricole ou industrielle, MOGU floor surpasse les solutions existantes en matière de sécurité, de résistance au feu, d’isolation thermique, d’absorption des chocs et de réduction du bruit. L’ensemble de son cycle de vie forme une chaîne de valeur circulaire, garantissant durabilité et rentabilité. Avec son design attrayant et sa sensation tactile, MOGU floor propose des environnements de vie luxueux à un prix abordable.
Objectif
The green building market is anticipated to be among the fastest growing industries worldwide. Driven by citizen and building owner demand for sustainability and operational cost reduction, the green building market is, indeed, doubling every three years. To satisfy the market demand for sustainable and functional building solutions we developed MOGU floor, a disruptive product for the resilient flooring market. MOGU floor is a 100% biobased tile made from agricultural or industrial residual biomass. It outperforms the competing solutions already available on the market in terms of safety, fire resistance, thermal insulation, shock and noise absorption. The entire lifecycle of MOGU floor, including production, installation, maintenance and disposal, represents a new circular value chain for the building market, highly sustainable and profitable. Moreover MOGU floor has a distinctive and attractive design and tactile feeling that make it a perfect solution for luxury living environments at a target price typical of inferior market segments. To take advantage of all the unique selling points of MOGU floor we developed a market strategy aiming at quickly gain international market share and become in the mid-term a reference player for innovation, sustainability and design in the flooring market. To achieve such result, we elaborated a number of actions in collaboration with highly influential stakeholder of the building market to increase customer awareness and demand for MOGU floor. Now we are applying to the SME instrument ph2 as part of our fundraising strategy to finalize the development of the first MOGU floor collection and accelerate its market uptake. During the 24 months workplan we elaborated we are going to certify MOGU floor with strategic green labels, upscale our production capacity, reinforce our IPR and market positioning and start the b2b collaborations to promote, commercialize and distribute MOGU floor.
Champ scientifique
- engineering and technologymechanical engineeringmanufacturing engineering
- engineering and technologymaterials engineeringcolors
- engineering and technologymaterials engineeringcomposites
- social scienceseconomics and businesseconomicssustainable economy
- agricultural sciencesagricultural biotechnologybiomass
Programme(s)
Régime de financement
SME-2 - SME instrument phase 2Coordinateur
21020 Inarzo
Italie
L’entreprise s’est définie comme une PME (petite et moyenne entreprise) au moment de la signature de la convention de subvention.