The most cost-efficient video ad creation platform; +5.000.000 video-minutes per hour of hyper-personalised videos instantly and at massive scale

Informazioni relative al progetto

TheMotion

ID dell’accordo di sovvenzione: 783988

DOI 10.3030/783988

Progetto chiuso

Data della firma CE 11 Ottobre 2017

Data di avvio 1 Ottobre 2017

Data di completamento 31 Marzo 2019

Finanziato da

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Costo totale € 2 166 250,00

Contributo UE € 1 516 375,00

Coordinato da

NEXTCHANCE ASSETS SL
Spain

Obiettivo

TheMotion is the most cost-efficient platform to massively and instantly produce personalised video ads at costs as low as 0.01€ per minute of video.
TheMotion allows any company with a digital catalogue to automatically create thousands of video ads for each catalogue item and to make that each video is automatically personalised to march the viewer interests and maximise conversion. Our ambition is to replace traditional video ads production in the online advertising market turning it into a massive service affordable by virtually any company irrespective of their size and turnover.
After 2 years of development and +4M€ invested, TheMotion was launched in the Spanish market in November 2016. Since its launch TheMotion has produced +1 million videos and demonstrated the technology performance with key customers such as eBay, Meliá, Vodafone, Adglow or Privalia generating unprecedented results (CTR x3,75; conversion x1.8; CTR vide/static +90%).
This project will allow us to further automate the production process multiplying TheMotion production capacity by x100 (from 50.000 video-minutes per hour to 5.000.000 video-minutes per hour). Technology will be upscaled and demonstrated allowing TheMotion to expand globally becoming one of the world’s biggest players in the video ad production. By 2022 TheMotion expects to have grown to +100 FTE reaching +3.000 customers, gross sales of +18M€ and EBITDA +6M€.
To reach our ambitious goals TheMotion has brought together some of the most renowned technological experts in the field, entrepreneurs that have successfully managed startups that became ‘centaurs’ such as Tuenti, LaNeveraRoja and private investors such as Nicolas Luca de Tena.
TheMotion disruptive technology and business model have been already recognised with international awards such as the “most scalable product” award at the South Summit in October 2016 and the first prize in the 4YFN (4 Years From Now) Digital Media Award in the Mobile World Congress 2017.

Campo scientifico

• social sciences › economics and business › business and management › entrepreneurship
• social sciences › sociology › industrial relations › automation
• social sciences › economics and business › business and management › commerce › e-commerce
• social sciences › economics and business › business and management › business models

Programma(i)

• H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme
• H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument

Argomento(i)

• SMEInst-01-2016-2017 - Open Disruptive Innovation Scheme

Invito a presentare proposte

H2020-SMEInst-2016-2017

Vedi altri progetti per questo bando

Bando secondario

H2020-SMEINST-2-2016-2017

Meccanismo di finanziamento

SME-2 - SME instrument phase 2

Coordinatore

NEXTCHANCE ASSETS SL

• Contribution nette de l'UE: € 1 289 836,62
• Indirizzo: PASEO DE LA CASTELLANA 259D PLANTA 43-SUR TORRE ES ; 28046 MADRID ; Spagna
• PMI L’organizzazione si è definita una PMI (piccola e media impresa) al momento della firma dell’accordo di sovvenzione. Sì:
  Regione
  Comunidad de Madrid › Comunidad de Madrid › Madrid
• Regione: Comunidad de Madrid › Comunidad de Madrid › Madrid
• Tipo di attività: Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Costo totale: € 2 166 250,00

Partecipanti (1)

Terza parte

Soggetto giuridico diverso da un subappaltatore che è affiliato o legalmente collegato a un partecipante. Il soggetto svolge le attività secondo le condizioni stabilite nell’accordo di sovvenzione, fornisce beni o servizi per l’azione, ma non ha sottoscritto l’accordo di sovvenzione. Una terza parte rispetta le regole applicabili al suo partecipante correlato ai sensi dell’accordo di sovvenzione per quanto riguarda l’ammissibilità dei costi e il controllo delle spese.

NEXTCHANCE INVEST SL

Spagna

• Contribution nette de l'UE: € 226 538,38
• Indirizzo: PASEO DE LA CASTELLANA 259-D PLANTA 43-SUR TORRE ESPACIO ; 28046 MADRID
• PMI L’organizzazione si è definita una PMI (piccola e media impresa) al momento della firma dell’accordo di sovvenzione. Sì:
  Regione
  Comunidad de Madrid › Comunidad de Madrid › Madrid
• Regione: Comunidad de Madrid › Comunidad de Madrid › Madrid
• Tipo di attività: Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Costo totale: € 323 626,25