Description du projet
Renforcer la popularité de la radio auprès des jeunes
Dans un monde où les smartphones et les plateformes de streaming musical règnent en maîtres, la radio traditionnelle est confrontée à un défi existentiel. Malgré sa popularité persistante, l’audience, en particulier chez les jeunes, est en constante diminution. Face à l’essor de services concurrents et au manque de fonctionnalités attrayantes, les radios peinent à répondre aux exigences de la génération technophile d’aujourd’hui. C’est dans cette optique que le projet HRadio, financé par l’UE, entend combler le fossé entre radiodiffusion et ère numérique. En tirant parti de la puissance de la technologie hybride, le projet intégrera de manière transparente une distribution de radiodiffusion rentable et des fonctions en ligne innovantes. Les services personnalisés, les fonctionnalités intuitives et l’engagement accru des utilisateurs ne sont que les bases de ce que compte proposer HRadio à terme.
Objectif
HRADIO (Hybrid Radio everywhere for everyone) focuses on radio service innovations enabled by convergence. While radio, with its rich editorial content, remains a highly popular medium, listening figures are slowly declining, particularly among youngsters. With the rapid rise of smartphones, radio faces competition from many new services including music steaming platforms. Regular radio today often does not include attractive features as known from vertical platforms. And if present, they are mostly not well integrated with the actual radio programme. This is where HRADIO will deliver.
Driven by the industry need to create attractive new radio experiences, the project will leverage the full potential of hybrid technology for radio – enabling the integration of cost-effective broadcast distribution with new online features. Broadcasters will be enabled to personalise radio services (while respecting privacy), to provide intuitive functionalities like time-shifting and, eventually, to foster and to exploit user engagement. HRADIO will pave the way to bring these features not only to broadcasters’ native mobile applications, but also to portals, to connected radios and into the car. The core approach is to integrate validated solutions and to harmonise APIs which together will provide broadcasters with an abstracted service layer accessible across any device and distribution platform – ensuring sustainability and return of investment. Therefore, consumers will be able to access their personal radio services on different devices and platforms enabled by a seamless broadcast-internet integration for radio content distribution. All features will be tested in 3 phases of large-scale pilots involving broadcasters, app developers for mobile and automotive devices.
Eventually, HRADIO will publish its developments as ready-to-use Android and HTML client implementations including an extensive set of well documented APIs fostering new service developments for the radio sector.
Champ scientifique
Programme(s)
Régime de financement
IA - Innovation actionCoordinateur
3001 Leuven
Belgique