Objective
After years of isolated experiences carried out by Telcos and Banks, resulting in 55 failed mobile wallet initiatives across Europe (!), it appears that only an open, secure, cost-effective, neutral, fully scalable mobile wallet multisided platform with a “platform model”, has the capacity to federate the incumbent players willing to address the opportunity of mobile commerce (in-store with NFC, and online), and create the necessary user adoption.
This is what TORO is demonstrating in Norway, with 70% of the Banks and soon 100% of the Telcos connected to the VALYOU platform (http://www.valyou.no/en) where TORO is the key technological and now business partner.
After proving that TORO’s unique technology/model has been deployed successfully in Norway, our immediate objective is to replicate the model in Spain or France (then the Netherlands and Poland), before the Over-the-Top players (namely the Apple, Google, Facebook and Amazon) come in.
Fields of science
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques.
Programme(s)
Funding Scheme
SME-2 - SME instrument phase 2Coordinator
08037 BARCELONA
Spain
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.