Novel clothing e-commerce application for reliable size assignment and realistic fitting visualization

Project Information

VisuaLook

Grant agreement ID: 662847

DOI 10.3030/662847

Project closed

EC signature date 29 January 2015

Start date 1 February 2015

End date 31 July 2015

Funded under

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Total cost € 71 429,00

EU contribution € 50 000,00

Coordinated by

TECNOLOGIAS DIM SL
Spain

Objective

E-commerce has become a focal point of expansion and growth for the consumer goods industry. However, clothing market still accounts for a low ratio of online sales compared to more established sectors. Online apparel retailers have a 40% return rate, the highest in e-commerce, being bad fit the main barrier for the online market and causing 75% of these returns. In addition, final buying decision for fashion shoppers relies on the possibility to visualize realistically the look and fit of the garment and this is not possible with the current available technologies.

The overall objective of TecnologíasDIM with this innovation project is to introduce in the clothing e-commerce market a disruptive web-based application (VisuaLook) for reliable size assignment and realistic fitting visualization integrating advanced ICT technologies: mobile application to capture the ‘personal avatar’ (3D body geometry and photorealistic visualization), web-based virtual try on software, and ICT architecture that supports the integration and communication. We expect to reach a leading position in the market, increasing rapidly the market share and sales of the company, encouraged by an innovative and competitive solution for our clients (clothing manufactures and e-retailers) and an easy and fast adoption of the end users (e-buyers), becoming a reference for clothing e-commerce.

Firstly, we will conduct a feasibility study in Phase 1 in order to assess the integration of the core technologies, the shopping experience outline, the regulatory issues and the commercialisation strategy, ending with the elaboration of a comprehensive business plan. In Phase 2 we will perform a pilot study to demonstrate VisuaLook in a real environment with the collaboration of a relevant e-retailer of the clothing sector. VisuaLook will be ready for commercialization in Phase 3.

Fields of science

Not validated

• natural sciences › computer and information sciences › software
• natural sciences › computer and information sciences › computer security › data protection
• social sciences › economics and business › business and management › commerce › e-commerce
• engineering and technology › materials engineering › textiles
• natural sciences › mathematics › pure mathematics › geometry

Programme(s)

• H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme
• H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument

Topic(s)

• ICT-37-2014-1 - Open Disruptive Innovation Scheme (implemented through the SME instrument)

Call for proposal

H2020-SMEInst-2014-2015

See other projects for this call

Sub call

H2020-SMEINST-1-2014

Funding Scheme

SME-1 - SME instrument phase 1

Coordinator

TECNOLOGIAS DIM SL

• Net EU contribution: € 50 000,00
• Address: PASEO FLORENCIA 18 ESC 3 PLANTA 4 PUERTA A ; 30010 MURCIA ; Spain
• SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes:
  Region
  Sur › Región de Murcia › Murcia
• Region: Sur › Región de Murcia › Murcia
• Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Total cost: € 71 429,00