Objective
The present proposal sees the development of business and value creation models as central to the development of personalised nutrition and thus it is intended to engage in a series of interviews with key stakeholders, which will generate a number of scenarios to be considered by these stakeholders. Parallel to that we will run some focus groups with consumers and develop a tool to ascertain consumer attitudes to personalised nutrition in 8 EU countries (1,000 per country) representing a breadth of gastronomic traditions. Within these 8 countries, we will recruit 1,280 subjects and offer 3 levels of personalised nutrition: 1 Personalised dietary advice alone; 2: personalised dietary advice based on biochemical phenotypic data; 3: the latter to include genomic data. These will be compared with a control group, which will be offered non-personalised dietary advice. All of the data on dietary intake and all of the advice will be Internet delivered and will last 6 months. Within each of the 3 levels of personalised nutrition groups, half will receive their feedback at months 0, 3 and 6 while the other half will have continuous feedback on demand with intensive coaching. The overall outcome measurement will be changes in a healthy eating index. The data gathered in this study will feed into the development of algorithms to provide automated feedback for future services delivering personalised advice on food choice. We will bring together an international group of experts to develop best practice in the application of all aspects of nutrigenomic research to personalised nutrition. We will also scope out existing and future technologies, particularly those involving biofeedback, which will help the development of personalised nutrition. Finally we develop position papers on the ethical and legal aspects of personalised nutrition. Permeating all of this work will be a wide-ranging communications programme aimed at all stakeholders of relevance to personalised nutrition.
Fields of science
Call for proposal
FP7-KBBE-2010-4
See other projects for this call
Funding Scheme
CP-IP - Large-scale integrating projectCoordinator
4 Dublin
Ireland
See on map
Participants (27)
Participation ended
BT52 1SA Coleraine
See on map
6200 MD Maastricht
See on map
NE1 7RU Newcastle Upon Tyne
See on map
0313 Oslo
See on map
31080 Pamplona
See on map
Participation ended
1290 Versoix
See on map
22100 LUND
See on map
RG6 6AH Reading
See on map
D2 Dublin
See on map
1040 BRUXELLES
See on map
02 903 WARSAW
See on map
2595 DA Den Haag
See on map
Participation ended
6129EL Urmond
See on map
176 71 Athina
See on map
6708 PB Wageningen
See on map
6708 PB Wageningen
See on map
5656 AG Eindhoven
See on map
80333 Muenchen
See on map
6703 HD Wageningen
See on map
20001 Washington
See on map
GU2 8XH Guildford
See on map
0349 Oslo
See on map
55511 Jonkoping
See on map
4099-002 Porto
See on map
3200 AARSCHOT
See on map
4303 Kaiseraugst
See on map
BD7 1DP Bradford
See on map