SERVice Oriented Intelligent Value Adding nEtwork for Clothing-SMEs embarking in Mass-Customisation

Project Information

SERVIVE

Grant agreement ID: 214455

Project closed

Start date 1 September 2008

End date 31 August 2011

Funded under

• Specific Programme "Cooperation": Nanosciences, Nanotechnologies, Materials and new Production Technologies

Total cost € 4 739 382,80

EU contribution € 3 449 679,00

Coordinated by

ATHENS TECHNOLOGY CENTER ANONYMI VIOMICHANIKI EMPORIKI KAI TECHNIKI ETAIREIA EFARMOGON YPSILIS TECHNOLOGIAS
Greece

Objective

SERVIVE net proposes the enlargement of the assortment of customizable clothing items currently on offer, the enhancement of all co-design aspects (functionality and fun) and the development and testing of a new production model based on decentralized networked SME cells.The Servive net will not only seamlessly link critical Mass-Customisation (MC) enabling services, but more important it will adapt these services to the specific needs and preferences of well-defined target customer groups. It will also enable all necessary interactions of customers with value-chain actors in transparent ways, thus enabling and encouraging the active participation of end consumers in the configuration of the customised items. The selected product configuration will in turn influence the production scenario (see the extended Micro-Factory concept below). Central to this scenario is the concept of Virtual Customer Advisor (VCA), which, depending on the profile of the customer will recommend the optimum product configuration, based either on style preferences (Style Advisor), functional requirements (e.g. for protective clothing/ sportswear) or body morphology and physical disability or problem figure related issues. On the upstream part of the chain, the Servive net will introduce the innovative organisational concept of the Networked Micro-Factory, directly linked to the concept of User-centred Production Configuration. The MF concept promotes the idea of decentralized production close to retailers and consumers (proximity advantage). MFs can range from networked small size but high-tech MC production sites, to sites equipped with automatic knitting machines, or even semi-automatic 3D assembly centres (single-ply cutter + sewing robots). Knowledge-based web services will relate to style expertise, human body expertise and data, material and specific manufacturing knowledge.

Fields of science

• engineering and technology › materials engineering › textiles

Keywords

• Artificial Intelligence
• Clothing Industry
• Mass Customisation
• Networked Enterprises
• Product Configuration
• Style Advisor
• Virtual Try-On

Programme(s)

• FP7-NMP - Specific Programme "Cooperation": Nanosciences, Nanotechnologies, Materials and new Production Technologies

Topic(s)

• NMP-2007-3.1-2 - New added-value user-centred products and product services

Call for proposal

FP7-NMP-2007-SME-1
See other projects for this call

Funding Scheme

CP-TP - Collaborative Project targeted to a special group (such as SMEs)

Coordinator

ATHENS TECHNOLOGY CENTER ANONYMI VIOMICHANIKI EMPORIKI KAI TECHNIKI ETAIREIA EFARMOGON YPSILIS TECHNOLOGIAS

• EU contribution: € 631 122,00
• Address: RIZAREIOU 10 ; 15233 Athina ; Greece
• Region: Αττική › Aττική › Βόρειος Τομέας Αθηνών
• Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Administrative Contact: Konstantina Papachristopoulou (Ms.)
• Total cost: No data

Participants (16)

RHEINISCH-WESTFAELISCHE TECHNISCHE HOCHSCHULE AACHEN

Germany

• EU contribution: € 293 470,00
• Address: TEMPLERGRABEN 55 ; 52062 Aachen
• Region: Nordrhein-Westfalen › Köln › Städteregion Aachen
• Activity type: Higher or Secondary Education Establishments
• Administrative Contact: Frank Thomas Piller (Prof.)
• Total cost: No data

CUSTOMAX BV

Netherlands

• EU contribution: € 549 227,00
• Address: PILOTENSTRAAT 56 ; 1059CR AMSTERDAM
• Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Administrative Contact: Bastiaan Possen (Mr.)
• Total cost: No data

UNICATUM GmbH

Germany

• EU contribution: € 164 364,00
• Address: Schneiderstrasse 12 ; 67655 Kaiserslautern
• Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Administrative Contact: Christian Lott (Mr.)
• Total cost: No data

ADIDAS AG

Germany

• EU contribution: € 33 450,00
• Address: ADI DASSLER STRASSE 1 ; 91074 Herzogenaurach
• Region: Bayern › Mittelfranken › Erlangen-Höchstadt
• Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Administrative Contact: Lotta Nordin (Ms.)
• Total cost: No data

DIGITAL HUMANS SARL

Switzerland

• EU contribution: € 80 550,00
• Address: RUE DES DEUX PONTS 17 ; 1205 GENEVE
• Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Administrative Contact: Dimitrios Protopsaltou (Dr.)
• Total cost: No data

HOHENSTEIN INSTITUT FUR TEXTILINNOVATION EV BONNIGHEIM

Germany

• EU contribution: € 221 632,00
• Address: SCHLOSS HOHENSTEIN 1 ; 74357 BONNIGHEIM
• Activity type: Research Organisations
• Administrative Contact: Tom Randebrock (Mr.)
• Total cost: No data

UNIVERSITE DE GENEVE

Switzerland

• EU contribution: € 224 700,00
• Address: RUE DU GENERAL DUFOUR 24 ; 1211 Geneve
• Region: Schweiz/Suisse/Svizzera › Région lémanique › Genève
• Activity type: Higher or Secondary Education Establishments
• Administrative Contact: Nadia Magnenat-Thalmann (Prof.)
• Total cost: No data

INSTITUT FRANCAIS DU TEXTILE ET DE L'HABILLEMENT

France

• EU contribution: € 218 099,00
• Address: rue des reculettes 14 ; 75013 Paris
• Region: Ile-de-France › Ile-de-France › Paris
• Activity type: Research Organisations
• Administrative Contact: Eric Boudon (Mr.)
• Total cost: No data

"NATIONAL CENTER FOR SCIENTIFIC RESEARCH ""DEMOKRITOS"""

Greece

• EU contribution: € 205 214,00
• Address: END OF PATRIARCHOU GRIGORIOU E AND 27 NEAPOLEOS STREET ; 15341 Agia Paraskevi
• Region: Αττική › Aττική › Βόρειος Τομέας Αθηνών
• Activity type: Research Organisations
• Administrative Contact: Styliani Martaki (Ms.)
• Total cost: No data

THE UNIVERSITY OF THE ARTS LONDON

United Kingdom

• EU contribution: € 246 750,00
• Address: 272 HIGH HOLBURN ; WC1V 7EY London
• Region: London › Inner London — West › Camden and City of London
• Activity type: Higher or Secondary Education Establishments
• Administrative Contact: Susan Jenkyn Jones (Mrs.)
• Total cost: No data

THE NOTTINGHAM TRENT UNIVERSITY

United Kingdom

• EU contribution: € 109 416,00
• Address: 50 SHAKESPEARE STREET ; NG1 4FQ Nottingham
• Region: East Midlands (England) › Derbyshire and Nottinghamshire › Nottingham
• Activity type: Higher or Secondary Education Establishments
• Administrative Contact: Victoria Wilson (Ms.)
• Total cost: No data

DEMETRA SAS DI CARLO GIUSEPPE BIANCHINI E C. SAS

Italy

• EU contribution: € 60 975,00
• Address: CORSO MONFORTE 15 ; CORSO MONFORTE MILANO
• Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Administrative Contact: Maria Grazia Longhi (Ms.)
• Total cost: No data

TEAM COLOURS LIMITED

United Kingdom

• EU contribution: € 129 690,00
• Address: LANDSDOWNE PLACE 3 ; NE3 1HR NEWCASTLE UPON TYNE
• Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Administrative Contact: Rosemary Carter (Ms.)
• Total cost: No data

Matteo Dosso GmbH & Co. KG

Germany

• EU contribution: € 97 320,00
• Address: HOLSTEINISCHER KAMP 58 ; 22081 HAMBURG
• Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Administrative Contact: Andreas Kortmann (Mr.)
• Total cost: No data

SILVA & SISTELO-FABRICO E VENDA DECONFECCOES SA

Participation ended

Portugal

• EU contribution: € 1 875,00
• Address: RUA SISTELO 7 ; 4435 452 RIO TINTO
• Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Total cost: No data

LOTT CHRISTIAN EDGAR - UNICATUM

Participation ended

Germany

• EU contribution: € 181 825,00
• Address: SCHILLERPLATZ 2 ; 67655 KAISERSLAUTERN
• Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Administrative Contact: Christian Lott (Mr.)
• Total cost: No data