Periodic Reporting for period 1 - MYFOOD (An Innovative Smart Greenhouse System based on Aquaponics, Bioponics and Permaculture for Self-Production of Safe and Ultra-Fresh Food.)
Okres sprawozdawczy: 2018-08-01 do 2018-11-30
Today, there is a raising concern about food origins. More and more, population opts for a more sustainable production free of intense growing methods, GMOs, chemical inputs as synthetic fertiliser and pesticides, soil and water respectful and with a low carbon footprint.
In an attempt to change their situation, European population are trying to grow small amounts of vegetables at its own garden, terrace, backyard or balcony which is usually known as urban farming.
Myfood aims clearly to urban population of the European Union, bridging the knowledge gap between food autonomy and applied aquaponics. Myfood is a new concept based on a close, versatile and adaptable, household, efficient and sustainable production of food, all accompanied with a big return of investment.
The main objectives of the project are:
• Optimisation of some of the Myfood elements.
• Industrialisation of the three turnkey solutions: City, Family and Farm
• Consolidate and expand our commercial network based on a B2B and a B2C approach.
The FS shows the novelty of our innovation and the great benefits that would bring to users. Further, confirms its technical feasibility and commercial profitability even in the worst scenario.
In an attempt to change their situation, European population are trying to grow small amounts of vegetables at its own garden, terrace, backyard or balcony which is usually known as urban farming.
Myfood aims clearly to urban population of the European Union, bridging the knowledge gap between food autonomy and applied aquaponics. Myfood is a new concept based on a close, versatile and adaptable, household, efficient and sustainable production of food, all accompanied with a big return of investment.
The main objectives of the project are:
• Optimisation of some of the Myfood elements.
• Industrialisation of the three turnkey solutions: City, Family and Farm
• Consolidate and expand our commercial network based on a B2B and a B2C approach.
The FS shows the novelty of our innovation and the great benefits that would bring to users. Further, confirms its technical feasibility and commercial profitability even in the worst scenario.
TECHNICAL FEASIBILITY, including: Product specification and technology description; State of the Art analysis; Detailed technical plan to increase TRL to 9; Analysis of risks and contingency plan.
COMMERCIAL PLAN, including: Market analysis; End-user’s segmentation; Main competitors; Commercial plan; Exploitation activities, including IPR strategy; SoA and FTO analysis. The smart vertical urban farming market is a market with huge potential and no solutions comparable to ours.
FINANCIAL PLAN, including: Business model, Cost structure and price policy; Business projections for the first 5 years of Myfood commercialization and 3 sales scenarios. Even in this worst-case scenario, we will be able to generate a big turnover, profit and new job positions.
COMMERCIAL PLAN, including: Market analysis; End-user’s segmentation; Main competitors; Commercial plan; Exploitation activities, including IPR strategy; SoA and FTO analysis. The smart vertical urban farming market is a market with huge potential and no solutions comparable to ours.
FINANCIAL PLAN, including: Business model, Cost structure and price policy; Business projections for the first 5 years of Myfood commercialization and 3 sales scenarios. Even in this worst-case scenario, we will be able to generate a big turnover, profit and new job positions.
Myfood will become the first turnkey product regarding ultra-local production of organic food in a sustainable way creating an EU benchmark solution, with a huge impact. My food will provide: safer, local, fresh and organic food to consumers and retailers in a sustainable and efficient way, bringing also an enormous growth for our company.